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Omnichannel marketing was one of 2018’s key buzzwords in the marketing world, and 2019 should prove no different. In an age where new channels are being created every day, it’s no wonder why consumers are drawn to a seamless customer experience when engaging with a brand.
These days, marketing your brand on social media is a must. With so many platforms available, however, it can be difficult to choose which social networks to focus on. The last thing you want is to waste time on ineffective campaigns.
Fortunately, by applying a few simple guidelines, you can determine which social media platforms will give you the most bang for your buck. To get on the right track, all you need to do is consider your target audience, your products or services, and your campaign’s goals.
Senior living communities likely know they need a web presence, but it’s tempting to throw up a quick, rough concept with your contact information and call it a day.
Some senior living communities may even make the mistake of thinking that older populations won’t start online when they search for a retirement community, but that’s not true. Plus, many younger family members help older individuals research senior living communities before a final decision is made.
Social media marketing can be a huge boon to your bottom line, but only if you know how to build the right audience. You can have thousands of likes and follows, but they’ll do you no good if you’re not targeting consumers who are interested in and likely to purchase your products.
In short, memes might get exponential social engagement, but untargeted content just builds an audience in the void. Here are five tips for capturing the attention of and building social media relationships with the right audience.