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Omnichannel marketing was one of 2018’s key buzzwords in the marketing world, and 2019 should prove no different. In an age where new channels are being created every day, it’s no wonder why consumers are drawn to a seamless customer experience when engaging with a brand.
These days, marketing your brand on social media is a must. With so many platforms available, however, it can be difficult to choose which social networks to focus on. The last thing you want is to waste time on ineffective campaigns.
Fortunately, by applying a few simple guidelines, you can determine which social media platforms will give you the most bang for your buck. To get on the right track, all you need to do is consider your target audience, your products or services, and your campaign’s goals.
Senior living communities likely know they need a web presence, but it’s tempting to throw up a quick, rough concept with your contact information and call it a day.
Some senior living communities may even make the mistake of thinking that older populations won’t start online when they search for a retirement community, but that’s not true. Plus, many younger family members help older individuals research senior living communities before a final decision is made.
Social media marketing can be a huge boon to your bottom line, but only if you know how to build the right audience. You can have thousands of likes and follows, but they’ll do you no good if you’re not targeting consumers who are interested in and likely to purchase your products.
In short, memes might get exponential social engagement, but untargeted content just builds an audience in the void. Here are five tips for capturing the attention of and building social media relationships with the right audience.
If your website isn’t generating as many leads as you would like, engaging content may be the key ingredient you’re missing. However, driving website engagement can be tricky in the senior living industry.
With that said, there are concrete steps you can take to encourage users to interact with your site. For example, featuring content that keeps visitors on your pages and considering how to make your website fast and responsive can help.
This article will discuss the importance of having an engaging website if you want to attract business to your senior living website. We’ll then provide some tips on how to hold your visitors’ attention. Let’s get started!
For years, Google has had a very simplistic image search layout and functionality and that hasn’t really changed much. However, it appears Google is changing things up in the past few days with what appears to be a massive rollout to web users across the globe.
Let’s take a look at the changes.
The screen below shows an image search for “acura nsx”. This is the same basic layout of related image search suggestions at the top followed by relevant images below:
Well, we’re about halfway through 2018 and things seem to be progressing as usual: trends coming and going, Snapchat revamping their look yet again, and posts about using SEO to drive traffic are as bland as ever. Don’t get me wrong, these posts are absolutely vital because there are still organizations out there doing next to nothing to increase their traffic, but it seems like going through these posts is akin to reading a textbook from high school.
Today, we’re going to do things differently because the same old, same old can get pretty old (who could have seen that coming, right?). That is to say that instead of writing about diving traffic to your website, we’re going to do that, but with a more informal twist. This is a conversation, after all. Shouldn’t we kick back and speak like friends?
Imagine this. If you are the owner of a brick and mortar store, you want visibility to induce sales. You’ll probably place your store in a strategic location, ensuring that your prospects or customers know where to find you, making them aware of the product or service you
offer. The same principle applies to online stores.
Having an online store alone does not guarantee consistent sales regardless of how wonderful your products are. You need to attract a continuous flow of customers to your site through eCommerce search engine optimization (SEO) to thrive. The search engine strategies need to focus on the right kind of traffic. By optimizing on-page content, it attracts and engages more customers, making your business stand above your competitors.
Google’s June Core Algorithm Update
In June 2019, Google rolled out another core algorithm update. Since Google does not directly state what changed in the update, the SEO community analyzes data points to try to identify patterns from the changes. Traffic Research performed a study on over 2+ million pages, observing some interesting data points.
The update seems to align Google’s focus on metrics that affect entire domains, including subdomains, rather than user experience, on-page content, layout or quantity of ads.
As artificial intelligence affects the SEO world more and more thoroughly, it will take a lot more effort to adjust to the new trends. Now, while the trends tend to change not each year but on a monthly or even daily basis, those changes are not always that significant.
If you want to lead your company to success and growth, SEO is a good path to follow. However, you need to understand that optimization is a process, one that requires professional assistance. And this is where most business owners come across a fundamental question on how to move forward? Hiring an SEO agency vs. an in-house SEO team – which is the winning solution? Digital Dot offers you a detailed analysis of this topic, complete with a list of pros and cons, to help make your decision easier.