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The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research.
(Editor's note: This article is part of an occasional series from leading voices about key issues facing marketing today.)
AI and machine-learning can evoke polarized opinions in public discourse: For example, many welcome AI as a means to reduce repetitive and mindless work; others fear it for exactly the same reason, thinking AI coupled with robotics will replace human jobs.
But in the XM research world, the scales are massively tipped in favor of AI. In fact, our research at Qualtrics research shows that 93% of market researchers describe AI as an industry opportunity. As an example of interest in the intersection of AI and market research, the self-governing organization of market researchers in the US, the Insights Association, organized it conference in June on how AI and other new technologies "are powering better ways to collect data, discover insights, and communicate results."
Influencer marketing has been under constant attack for the last two years and now the Facebook/Instagram Industrial Complex seems bent on taking away “likes” — the lifeblood of influencer engagement success.
My smart friend Christopher S. Penn had an interesting insight on this in a new free research paper, claiming there are economic, not altruistic, reasons for the change:
“How can I increase engagement on Instagram?” is a question we receive frequently from our clients.
There was a time (long, long ago) when all you had to do on Instagram was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to generate engagement and be classed as an “influencer,” you’ve got to sharpen your game and make sure every post provides value to someone, somehow.
Recently, David “Rev” Ciancio joined the Social Pros podcast to chat about increasing engagement on Instagram with a fine-tuned social media strategy. Here’s a recap of what he shared, and the 5 things you can do this week to increase engagement on Instagram:
One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?”
To answer their questions, I interviewed my C&C colleague and strategist, Lauren Teague, who was an early pioneer in social media live video during her years with the PGA TOUR (yes, that PGA).
In this post, she shares the three most relevant situations and opportunities for marketers to utilize live video to promote a marketing message or agenda, and the three most common mistakes marketers make when pursuing live video content. Let’s dive in:
The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers.
While influencer marketing has become a more mainstream tactic in recent times, many influencer campaigns still fall flat, with businesses failing to generate significant benefit, and turning away from the option as a result.
One of the biggest reasons why influencer marketing campaigns fail, however, is a basic lack of clarity on objectives, which can lead to an unfocused approach
In this post, we'll look at how having a clear objective in mind can help you to form a winning influencer marketing strategy. We'll also look at how to select the right objectives, and implement aligned strategies to achieve optimal results from your efforts.
After reading this guide, you will have a clear understanding of how a chatbot works and real-world results that chatbots can deliver.
And, most importantly, you’ll have a clear action plan for using chatbots to help your business succeed in sales, marketing, and customer service.