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When most people hear the word audit they naturally get pretty nervous. Perhaps they are envisioning men in black sunglasses snooping through their financials looking for an error that can land them with a huge fine or worse. Luckily an SEO audit isn’t scary at all. In this ultimate guide, I will be taking you through every single tool and strategy you need to use to make sure your site is optimised to perfection.
No doubt you’ve spent time – and possibly money as well – making use of SEO to boost your business’ visibility and reputation. But have you put the same effort into your personal SEO?
The chances are good that your answer is no, because a lot of business owners, and even lone entrepreneurs, just don’t. They get so lost in promoting their businesses they forget that consumers, no matter what niche a company operates in, like to see who is behind a business and what their reputation is. And increasingly Google does too.
There are lots of reasons to consider translating the text on your website. Doing so increases your potential audience, can boost conversions, and makes your site more accessible. But these are only the basic benefits, there are more.
Did you know that creating a multilingual site will help boost your SEO efforts? You’ll need some guidance on how to do so the right way, but if everything is implemented correctly translating your site into other languages will improve your website’s standing in the SERPs as well as your reputation with your audience.