TOP SEO COMPANIES AND AGENCIES IN CHICAGO 2019
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Use Meta Descriptions To Boost SEO
Meta descriptions are snippets of text (no more than 158 characters) that appear under a link in Google’s organic search engine results.
Although meta descriptions have no direct impact on rankings, they are extremely useful in getting people to click on your links. Since the goal of SEO is to convert — that is, get Google users to click through to your webpage — you can easily see why meta descriptions matter.
How To Help Your Writer Write Your New Website
Making sure your new business website has effective content is one of the most important things to accomplish. It’s wise to have a professional writer create website content, since that is the best way to ensure proper grammar, content structure, and most important, a clear and persuasive flow of ideas and information that leads site visitors to buy and inquire.
What Your B2B Website Needs In 2019
As every year, some important B2B website features will change in 2019, and others will remain the same.
One thing B2B companies should especially keep in mind in 2019 is not to get carried away. Web design firms naturally get caught up in all the latest web design trends. And this year, a lot of cool stuff is going on — broken grid layouts, video backgrounds, particle backgrounds, integrated animations … the list goes on and on.
The 1200 point SEO Checklist
All the SEO/marketing tools we've seen, together, cover less than 10% of our audit checklists.
Tools have a place. We employ dozens in these checklists. Most are free. The audits that require paid software contain a warning before the audit begins. Several do certainly accelerate these audits, but tools are tools, not systems.
Google Ranking Factors
There's a lot of bad information available about what makes a website rank. Most of all when nobody cites sources. The products and services that stem from that recklessness tend to be worthless or even dangerous.
We actually know a lot for certain about Google. Real SEO knowledge doesn't come from a blogger, forum, or get-rich-quick scheme. In 2019, the best information comes from three (individually imperfect) sources.
BigCommerce SEO Plugins
BigCommerce offers a wide range of useful plugins to help you make the most of the platform for your store. A handful of the plugins are built specifically for SEO use. In this post, we will review how to use the BigCommerce apps marketplace and install plugins, and review the plugins built for SEO use.
7 Expert Tips for International SEO
Congratulations, your business is finally ready to go global! But taking your business to new markets means that you need to think carefully about how to establish your presence in different countries. There's a lot more to it than Google translate.
This month we asked the experts for their best tips for international SEO.
Reach a Larger Audience with Structured Data and Featured Snippets
At first glance, structured data and featured snippets may not appear to have a lot in common. Structured data is a technical element, and a featured snippet is content related. Despite what might appear as two different SEO elements, your chance of earning a featured snippet improves by using structured data. Together, they make it easier for you to connect with your target audience.
Let’s explore how this works and what you can do to capture that prized featured snippet spot.
7 Tips for Voice Search Optimization
Voice search continues to evolve and transform the way we interact and search the web. It began years ago with Siri. Personal assistants like Alexa and Google Home led by advances in machine learning and AI and the increased accuracy they’ve brought have dramatically expanded its practice.
Let’s take a closer look at the voice search landscape and then explore seven ways to ensure your brand is voice search optimized.
Effective keyword research is the foundation for strategic success
In order for a business to be found online by interested parties in the era of Google, its website and content need to be optimized for specific keyword terms relating to what it does and sells.
But it isn’t just about optimizing web pages and content to be found by people – it’s about being found by the right people. The fundamental benefit of keyword optimization is that it allows businesses to generate high-quality, targeted traffic. In other words, people interested in what the business does, sells or has to say.
How to Optimize Content for User Search Intent
Every user search has a purpose. Finding out movie times, researching a health concern or any of the million-plus possibilities are done with specific user search intent behind the action.
Even if the intent is somewhat whimsical, the searcher seeks a specific piece of information. For example, a group of friends out for drinks talking about a trip to Las Vegas and instantly doing a search for airfare. Micro-moments like this are opportunities for brands with a response that matches the intent behind the search.
On Page vs Off Page SEO: Whats the Difference?
When it comes to SEO, there are several tactics that can help make your website rank higher in search engines.
These tactics fall into two broad categories: On Page SEO and Off Page SEO. While the end goal of both of these categories is the same (more website traffic, better keyword rankings, etc…), On Page and Off Page SEO strategies are very different.
How to Evaluate the Usability of a Website
Your website is an important part of your business. Whether you’re a B2C or B2B company, most people will turn to the internet before making any decision. If your website isn’t easy to use, potential customers may turn to a competitor.
How do you evaluate the usability of a website? There are several things you need to consider, such as ease of use, user-friendliness and the overall design. We’ll go over everything you need to know about website usability to help you with your online presence.
Everything You Need to Know About Link Building in 2018
Link building is one of the most important SEO strategies. It’s a great way to build the quality of your domain which will help your website rank. Those two sentences probably left you with a lot of questions such as what’s link building, how does it help my website and how can I build links?
Fear not, we’re here to help. Below is our guild to help you understand link building, its important and some of the strategies SEOs use to build links to websites.
Why Does SEO Take so Long to Show Results?
Search engine optimization (SEO) can be a great business opportunity. It can bring you more website traffic and increase your online sales, all without being required to make a purchase (unlike paid search marketing).
With so many benefits and a non-existent price tag, you would think that there would be no complaints about this digital marketing tactic.
10 Umbraco Maintenance Tips to Keep Your Site Running Smoothly
Your website is a living and breathing entity that needs constant care and upkeep, and sites hosted on the Umbraco CMS are no different. While there are standard best practices to maintaining your website, Umbraco offers numerous features and packages that require their own special love and tenderness. Below, we put together a list of Umbraco maintenance tips that you should keep top of mind when looking at your Umbraco website, and how you can keep it running at peak condition at all times.
Why Marketers and Content Editors Choose Umbraco CMS
It’s no wonder they call Umbraco “The Friendly CMS.” It’s easy to onboard your team, capitalize on open source for developing, and create a website that engages, informs, and inspires your most coveted audiences. What’s more is that it gives your marketing team the ability to create backend dashboards, allowing them to quickly update and publish content. Beyond that, you can customize Umbraco on both the front and back end, as well as your dashboard, to get full control and visibility over your website and how it’s presented to the world.
How to Use Goal Values in Google Analytics
Goal values are a rigid monetary amount assigned to specific, non-eCommerce actions on your website. Marcel works with many B2B lead gen sites so lets say your website’s overall goal is to generate sales leads through contact forms. Let’s also picture that you’re already tracking the volume of leads generated. On their own, you can evaluate your leads in Google by the time of day, source of traffic, initial page viewed (landing page), number of visits before converting, number of days before converting and much more.
Using Internal Linking to Drive SEO Results
SEO is mission-critical in digital marketing. We know you already know that, of course. But the techniques surrounding quality SEO are too often more mysterious than they ought to be. One high-octane tactic for driving SEO results is using internal linking. Read on to learn what internal linking is and why it’s important. Then stick around to learn both how to stay on top of internal linking and how to win with it.
What Makes a Good SEO Report?
When we're talking to prospects and marketers, one of the biggest issues we find they have with their current search engine optimization (SEO) agency or strategy is receiving a report that ties everything together. From research to tactics to results and next steps, having a comprehensive SEO report that paints the whole picture is imperative for any business who invests in SEO as part of their ongoing digital marketing strategy.
How to Get Rich Snippets
You’ve probably heard of rich snippets if you’ve done any kind of SEO research. So what is a rich snippet exactly? Rich snippets are the enhanced information that’s displayed on a search engine results page (SERP). For comparison sake, a regular snippet is also displayed, but doesn’t contain the extra information. For example, a regular snippet for a recipe would have the URL where the recipe’s located, plus the meta description of the recipe, or the first few lines of the recipe.
How to Choose a Professional SEO Agency
A successful Search Engine Optimization, or SEO, strategy can improve your company’s online presence, help generate leads and assist in converting those leads into customers. At the heart of an effective SEO strategy lies the integration of industry and company specific keyword variations through your web content. The keywords increase the search ranking of your website to drive traffic to all its pages and build loyalty to your brand. You can easily harness the power of SEO to the benefit of your marketing program by working with a professional SEO agency. To get started, utilize this guide to find out why you need this partnership – and how to find the perfect SEO agency for your needs.