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Putting a website together is no easy feat. This is especially true if it requires a number of pages and functions and you want everything to work together seamlessly. Nevertheless, there are so many things that go into building a website successfully. Some of them include how the website looks as well as whether it achieves its primary objectives. You also want to think about how to make it worth returning to which means keeping the needs of visitors in mind. In this blog post, you’re going to find four elements of a winning website to consider when working on your next project.
Those that run an online business can find this type of work highly enjoyable, but it does also pose a few unique challenges. One of the main challenges that online business owners face is growing their company as it can be hard to do so when the entire operation is carried out on the world wide web. So, how can you build an online business to increase awareness and maximize profit? There are a few effective strategies for doing this and combining a few of the below could take your company to the next level and allow you to enjoy great success. Read on to find out more.
In 2019, website development, as with online resources in general, is characterized by a trend towards accessibility and functionally. While previous periods of development have to a large extent seen advances in hardware and software driven website design, more recent shifts have been towards reaching the widest audiences possible. Hardware and software development still help to push the limits of what is possible with a website - but for the most part, what people want are faster, smoother, and more efficient versions of existing products, rather than entirely new systems.
In today’s climate, customers are relying more and more on company websites when deciding which businesses they wish to shop with. For this reason, upgrading and improving your site should always be high on your to-do list. If it’s not, you’ll quickly fall behind in the race for customers and soon find yourself playing catch up with your competition.
Is your website in desperate need of revitalization? If so, then make sure to check the three top tips laid out below.
In our last post, There’s A Better Way To Classify Search Intent, we explained how Content Harmony’s new software for SEOs and content marketers is detecting search intent as part of the keyword research process.
But, understanding search intent is only one factor in understanding how to get your content to rank well for a specific query in Google search results.
As it becomes easier to launch online stores, the ecommerce marketplace is becoming increasingly crowded. To keep up with the competition, ecommerce stores must make shopping an easy, seamless, and enjoyable experience.
According to the Wall Street Journal, for the first time ever, people bought more goods online than in brick-and-mortar stores in 2016. When United Parcel Service Inc. surveyed 5,000 shoppers, 51% purchased items online. It’s increased from 48% last year and 47% in 2014. In addition, 44% of smartphone users said they bought something on their phones this year, which is three percent higher than 2015.
Is Your Law Firm Making Any of These SEO Oversights?
As a digital marketing agency specializing in law firm website design, we've seen pretty much every type of lawyer website out there. Most of the prospective clients who come to us looking for a redesign have at least one—if not several—glaring issues present on their current site related to search engine optimization, aka SEO.
Accessibility and Making the Internet Fun for Everyone
Working in web design goes so much deeper than nailing down the perfect font and color palette, finding ways to show off gorgeous imagery, deepening the online presence of awesome brands, and—in general—making the internet beautiful.
When it comes to Property Management and B2B decision-making, understanding your clients and their goals are the best marketing tools.
Your potential clients are relying on their own research and fact-finding more than ever, which has led to a power shift in the buying process for many industries. Consider this next time a prospective client reaches out to your sales team; 80% of the buying process will occur without any direct human-to-human interaction by 2020 for B2B sales (Forrester).
Utilizing your website as the cornerstone of your marketing campaign will allow for a consistent brand, easier tracking, targeted traffic and new opportunities for your visitors!
Picture this. You are a digital marketing manager and you have been tasked with creating your company’s new digital marketing strategy for the next 12-18 months. Your company is relatively new to the world of digital marketing, but your boss is pushing you and your department to up your digital marketing game in order to supply a new business function with a steady stream of qualified leads.
Search Engine Optimization Is as Important as Ever—Here Are Four Great Reads from Around the Web that Break Down SEO Best Practices in 2019
Sometimes we feel like broken records around here when we go on and on about the importance of SEO. We talk about it as much amongst ourselves as we do with our clients, knowing that it’s one of the most important factors for any business to be successful on the web.
So you have a business website. It has a pleasing design, engaging content, mouth-watering images, and complies with mobile-first strategies for 2017. So why does it not show up on search? The reason is simple. Just because you have a business website in 2019 doesn’t mean that search engines are aware of it. Even worse, search engines may not like what they find on your website and push you down in the ranking. This web designer’s SEO guide will help you do better!
So you are thinking about redesigning your business website, are you? That is not a bad idea, considering how fast the digital world is changing in 2019. Even a two-year old website may no longer meet the expectations of ever more demanding and sophisticated mobile consumers. But simply redesigning your website may actually do more harm than good. If you really want your website redesign to meet your business objectives don’t overlook these key SEO considerations as part of your project.
We are big advocates of content marketing, and blogging is a major aspect of content marketing. Unfortunately many business owners don’t see the value of having a business blog, or mistakenly believe that blogging is not effective for their business. As a result they are missing out on key B2B Business Blogging Benefits. That is unfortunate as with a little effort any kind of business can establish an effective blog and get B2B business blogging benefits at the same time.