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At some point, every entrepreneur, eCommerce store, and B2B company will face this choice. Do I hire a creative agency or a digital agency? Every business needs a new website, social media accounts, new logos and all the moving parts of a marketing campaign that get your brand noticed and products sold. Is there one type of agency that is better than the other?
In this article we’ll define both agencies, explain the difference, and help you decide which company will better fit your requirements.
You’ve just created a fantastic shoe collection, unique cosmetic line or killer industrial widget. Now it’s time to unveil it to the buying public. You want to make a big splash and get buyers interested around the country or the world, and you want to do it fast.
The best way to spread the word quickly is with event marketing. Unveiling your product at an event accomplishes two things. First, it puts your product directly in the hands of potential consumers. You’ll gain valuable feedback.
Secondly, you’ll leverage the power of social media as other people witness, test and review your product and disseminate their discovery at the speed of light. 98% of attendees create digital or social content at events, and 100% share their content.
Marketing for assisted living facilities does not come without its challenges. One of the main obstacles is the growth of competition. Waiting lists are a thing of the past, not only because more facilities are available, but also because communities are striving to develop new strategies to find candidates for their homes. So how can you make your assisted living facility stand out above the rest? The best way to do it is by maximizing your online presence. Here are six tips for improving your assisted living marketing online:
In a time when artificial intelligent platforms can help Registered Nurses manage their admin work and robots can help perform surgery, it’s safe to say that the entire healthcare industry is undergoing a technological and digital revolution. From complex procedures to basic bedside practices, the industry is currently getting a much needed facelift. Among these new developments in healthcare is digital marketing!
While this progress is exciting and most welcome, there are certain limitations that healthcare marketers need to keep in mind when creating campaigns. For example, healthcare is a rigorously monitored industry (you’re quite literally dealing with life and death here) with HIPAA and FDA regulations that MUST be observed. This blog post will help you navigate through 10 effective digital marketing strategies for healthcare brands and show you why digital marketing is important in healthcare.
As a digital marketing agency that specializes in all things digital, we at Aumcore understand that the industry is ALWAYS changing. After all, we're known as a top digital agency in the realm of marketing trends that knows they come and go like a revolving door of, well, trends. Whether it’s an advancement that’s turning the marketing world on its head, or a changing search algorithm that’s messing up many marketers’ well-planned strategies, digital marketing is downright tumultuous.
Thankfully, there are a couple of things we can do to make everything much easier: go over digital marketing facts and stats so we can know what’s to come. In other words, instead of relying on guesswork to plan our strategies, we should be looking at concrete facts and data-backed predictions that make everything much clearer. For today, we’re going to be looking at digital marketing statistics and trends of 2019 so we can determine which 2020 marketing trends and data we should focus on.
Sitecore 9 Marketing Automation is the newest version of Sitecore that enables marketers to create personalized automated campaigns. Through these new capabilities, marketers can create custom campaigns that are activated by particular user circumstances. How Sitecore Marketing Automation works is as follows: users agree to a set of rules and conditions (as provided by Sitecore), which then allows Sitecore analytics to track online activity as a basis for marketers to produce campaigns tailored to their web surfing behavior. Using your contact list, you can initiate marketing actions based on a number of different categories like demographics, list membership, or goal triggers.
With this blog post, we’re going to go more in depth as to how Sitecore 9 Marketing Automation works and how to create a Sitecore 9 Marketing Automation campaign for your enterprise business.
It’s incredibly important to protect your data, but it’s not as easy as just slapping a sticky note over the camera on your laptop! It’s no lie that the time we’re living in will go down in history as a complete digital transformation phase. Cyber security in the age of digital transformation is something that, if not closely monitored, has the ability to ruin your life or business. Heck, you may even know people who keep their social security number and credit card number saved on their phone! Total red flag for security.
What is inbound marketing? Think of it as a circus barker, extolling the mysteries and excitement that lie in wait just inside the tent. The barker is yesterday’s marketer whose job was to grab people’s attention. Then he created excitement and curiosity by painting verbal pictures. People would listen, drawing nearer with craning necks to see what the fuss was all about. A successful barker would convert the inquisitive looky-loos into buyers, who traded their hard-earned dimes and quarters to see the bearded lady or the two-headed calf.
With an endless number of players in the digital space, finding the right digital marketing agency to promote your brand is no small feat.
It can be difficult to narrow down your options for an agency to manage your digital marketing efforts, which may result in choosing multiple vendors for different services. There are several benefits to running all of your digital marketing services with one full-service agency.
As a whole, B2B marketing is boring. There, I said it.
One reason is the frequent pursuit of the “safe” approach. No judgement. After all, it’s easy to understand that mindset. Job security is important, and many B2B organizations have created cultures (whether intentional or not) that discourage original thinking and punish experiments that don’t produce optimal results.
In that hunt for safety, too many B2B marketers rely on “best practices”—blindly following whatever the least risky convention is. But if you’re a challenger brand trying to capture or defend market share in a highly competitive market, maybe the safest approach isn’t the smartest.
When you think about B2B campaigns, what comes to mind? Product-focused messaging written in sales-speak? One-off campaigns that don’t impact business goals or address customer needs?
It doesn’t have to be this way. From launching new products to building out marketing campaigns, savvy B2B marketers know there’s a business with a problem behind every purchase. The best B2B marketers build their messaging and marketing campaigns around solving those problems.
Below, you’ll find our five-step process for identifying key customer insights, untangling the buyer’s journey, and building full-funnel B2B messaging strategies.
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage and convert them. For those entrepreneurs that opened up their small businesses 15+ years ago, the solutions were simple enough – focus all efforts on traditional marketing channels. Printing ads, running commercials, handing out business cards and promotional pamphlets. We still see companies doing that. However, starting that small business on the right track is no longer as simple as it once used to be. And yet, there is a much more efficient way to do it – through the implementation of professional digital marketing solutions.
Holidays come all year long and they carry great potential for growing your business and income. However, tapping into the full potential of such events through your marketing efforts requires experience and skill. Otherwise, you might find yourself in a situation where you lose out on conversions and sales to your competition. Here at Digital Dot, we understand just how important it is to take advantage of any opportunity that presents itself. And that is why holiday marketing strategies need to be prepared with care and devotion to each detail. To help you do that, we’ve come up with a list of do’s and don’ts when it comes to marketing your business during the holidays.