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Positive reviews establish trust. According to BrightLocal, 84% of people trust online reviews as much as they would a personal recommendation. Aside from increasing trust among potential customers and the likelihood that they’ll choose you over competitors, they offer another incentive to local businesses because search engines use them to determine the quality of a local business. When search engines see gobs of customer reviews from a number of sources, they will assign more authority to businesses receiving the reviews—this means you show up before your competition!
When a website is built and launched, the first question is often: “Great! Now, will my website show up in Google searches?” Enter Search Engine Optimization (SEO), the part-wizardry, part-hard-work, part-inside-expertise skill of proving to search engines that your site is worthy of being ranked well.
If you’ve worked with a marketing agency or hired a marketing pro, they have surely mentioned SEO and what needs to be done to please this picky animal. But many of the terms can be confusing, or acronyms, or both. So we’ve put together this glossary of need-to-know SEO terms for busy people who want to be well-informed about their search engine traffic.
When your digital development and design agency asks to discuss the links between your search engine optimization and content marketing you will understand how these elements work together so your organization can achieve high page search rankings.
Good Content Marketing Does Not Eliminate Efficient SEO
Your design agency will inform you that you should concentrate on both your search engine optimization – and – your content marketing. Completing one task successfully will not find you great success online without affecting the other.
Generating high-quality leads from your website isn’t just a goal for every business. It needs to be a top priority at your company. Your website should be your #1 employee and a lead generating machine. Still, most companies web sites are simply online brochures and as a result fails to fulfill the expectations. Getting good leads, increasing sales, and growing your brand should be the goal for any business.
The importance of local SEO and cost today can no longer be ignored. Especially with Mobile Search now being the standard, Google is now prioritizing local results in page rankings. According to Google, over 50% of its traffic is now mobile and within that, nearly 30% of those searches are local!