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Your online content can make or break your marketing strategy. Since each piece of content needs to grab your target audience’s attention and keep them interested in what you have to share, you need to ensure that it’s as strong as possible. If you’re not doing the appropriate research before creating your content calendar, you may struggle to make that happen.
At the beginning of a new relationship with a client, Coral Luck of Ricemedia makes sure to demonstrate the value they can offer to a client. Rather than promising them to be at the top of the first page within four months, Coral believes it’s much better to get quick wins by repurposing existing content.
When analysing a new client, Coral makes sure to look at the client’s content before they signed up and determine what content has performed well and what can be improved. As she begins to optimise the content, it can be quite difficult to stay within the client’s tone however she explains she finds it easier when given guidelines by the client.
Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try.
Content marketing is one of the fastest moving industries.
These days a digital marketer has to balance social, content, email, and other inbound marketing tactics.
Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos
Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter - nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018.
What are the hottest digital marketing tools you should be using in 2019?
As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.
“Use the right tool for the job,” is a common-sense proverb that dates back to the start of the industrial revolution and is still true for today. When it comes to content marketing, we are lucky to have a number of incredible tools at our disposal – almost too many truths be told. As a top digital marketing firm, we have used dozens upon dozens of tools, but these are Our Favorite Content Marketing Tools for 2019 that we recommend to everyone.
Marketing has very much become a tool-dependent industry. It is a simple matter of effectiveness. The right tools allow a person to be much more efficient and effective in their actions which naturally will provide the opportunity for better results.
Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.
84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads.
However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and campaign optimization. This is when you might need to leverage some effective content marketing platforms.
So which platforms should you use? Let’s take a look at the best content marketing platforms that can help you get the best results.
Every year, there are more and more content marketing tools to help digital marketers and bloggers reach new readers and customers.
Though you still need to get the foundations right – great strategy, high quality content, optimal publication pace, etc. – content marketing tools can help you do the job more efficiently. There are products that help you improve the reader experience, write the content, host and publish it, and convert visitors to subscribers or customers.
Do you know the right content marketing tools to use to achieve success with your content marketing strategy?
If you don’t, you’re not alone.
According to the research, 32% of marketers rate their management of content creation as fair or poor, and only 8% think they’re doing an excellent job.
Inbound marketing is now one of the most important aspects of marketing on the World Wide Web.
Long gone are the days when marketing involved getting in touch with the customers and forcing your product down on them, doing so by using spam, online ads and paid campaigns. The customers of today, actually look to brands that provide quality material in terms of blogs, eBooks or webseminars that benefits them before deciding to use your solution to solve their problem.
It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales.
When you create strong content and distribute it via email and social media, you have a holistic marketing strategy that can fuel your company’s bottom line.
However, creating content isn’t always easy. While a lot of marketing tasks have become easier through automation, most of content marketing is still labor-intensive. You have plan topics, create content, proof it, publish it, distribute it via email and social, and track the results.
Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool.
Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming.
When it comes to the fast-paced world of digital marketing, content is still king - perhaps more so than ever.
Although somewhat of a buzz phrase back in the earlier days of SEO, this is a term that holds an incredible amount of value, especially when you consider the sophistication of today’s consumer. No one wants cheap clickbait thrust under their noses, people want to be dazzled, informed, inspired, and engaged.
Content is the heart and soul of a company’s website. Without good content, your website will not be successful, and your business will likely have a difficult time sustaining in this ever-changing world. With so many businesses and websites out there, customers will go where they feel comfortable. When your website content is not inviting or helpful, they will take their business elsewhere. This is why it is so important to make sure you strategize before publishing your website. Planning what kind of content your website will have and how you will present it can only help you to be more prepared for what lies ahead. With both technology and the world constantly changing, you will need to make sure your website content is keeping up with the competition that is out there.
Planning will help you to determine what goals your company has and how you would like to meet them through setting up your website and having it go live. It will also assist you in targeting the audiences and demographics you want to reach. Depending on the size of your business, you will want to consider what areas you want to reach. Knowing and understanding your audience is also part of the content planning, and it will help you choose the best content that speaks to people and draws them in. In addition, planning allows you to test out your content before spending the time and money on coding. This way, you can find what works and what doesn’t work. Fix problems before they become detrimental to your business. No one ever regretted planning ahead.
So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.
For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look.
Content marketing is fast becoming the standard. While the premise of providing valuable content for your consumers is great for relationship building and creating die-hard fans, it can take time and energy to properly manage.
All the typical social-media platforms and marketing tools must be deployed and consistently updated with content. That can be overwhelming as you try to wrap your arms around managing the writing skills, social-media skills, video-production skills and project-management skills required to create powerful campaigns.
As many as 88% of B2B marketers use content marketing as part of their marketing strategy.
Are you part of that 88%?
If you are, you’re probably well aware of all the benefits.
If you aren’t, it’s just a matter of time. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP.
Are you searching for content marketing tools?
Are you a content marketer?
Then you understand how time-intensive content marketing can be.
There is a ton of content marketing tools out there.
We have scoured the market to help you find the very best content marketing solutions that will help you get the best quality and ROI from your content marketing efforts.
On top of the exhaustive amount of content research you need to conduct, you also have to spend hours – if not days – into developing and polishing the content itself.
Having the right skill set and tenacity is a good start. But if you really want to produce content that stands out from the competition, you also need to be well-equipped.
Being always on the move, tweeting and writing, posting and sharing, creating and engaging, you rarely find content managers with nothing to do.
Even so, some content marketers somehow seem far more productive than others.
Do you want to become one of those successful marketers that manages to keep all their content balls in the air and meet deadlines?
Here’s a list of the top 10 tools that help get you there:
When ClearVoice surveyed more than 1,000 marketers on their biggest challenges with content, 27% cited the actual production of content as their biggest challenge. Not strategy. Not getting traffic. But the actual execution. That number jumps to more than 42% if you include the process behind generating content.
These are the 25 best content marketing tools for 2019.
In fact, I’ve use the tools on this list to grow my site’s traffic to 444,807 visits per month (and growing):
Analytics – Backlinko sessions
So if you want to get more traffic from your content, you’ll love these awesome tools.
Let’s dive right in.