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There are millions of apps on app stores, but only a select few have been successful with users and most others experience a drop of interest right after their launch. As per research, an average individual uses close to 25 apps per month, of which 96% of the time is split between just 10 apps.
Forrester reports that 70% of the projects fail due to lack of user acceptance. This is mainly due to the apps poor user experience. As per a study from Bain & Company, 80% of companies feel they delivered an exceptional user experience while only 8% of customers agree. This is one of the main reasons why it’s crucial to gain customer insights with scientific techniques like user research and identify what users prefer than rely on assumptions or gut insights.
Let’s explore some of the key factors that make the user experience integral for enterprises to craft & deliver products and services that resonate with the pulse of their customers and prospects.
The ongoing global crisis arising out of the COVID-19 pandemic has taken its toll in many ways – thousands of lives have been lost and the world has been disrupted like never before. Enterprises have been forced to adapt to new ways of functioning and employees are also discovering the pressures of working under severe constraints. Several industries like travel, traditional retail, hotels, MICE (meetings, incentives, conferencing, exhibitions) and more are affected adversely. The United Nations Conference on Trade and Development says the world economy will go into recession this year with a predicted loss of global income in trillions of dollars.
Clearly, we are heading into an age of uncertainty on many fronts. Even after the COVID-19 crisis is over, which I hope is sooner than later, the impact of the crisis on our mindset and behavior will be long-lasting. In the coming months, focusing on customer experience will be even more critical for enterprises.
As enterprises rightly focus on health & safety in these challenging times, employees are trying to utilize this period to upskill. In a bid to turn the lock-down period into opportunities for collaborative learning, we at Robosoft Technologies are organizing a series of webinars. Pooja Bal, our Head of Digital Advisory Practice and Priyanka Shroff our Associate Director – Design Strategy, successfully conducted the first webinar on Facilitating Remote Design Thinking.
Remote working and Design Thinking are often viewed as two separate entities that cannot be integrated together to drive-in measurable results. Through this webinar we’ve attempted to bust this myth and talk about how their common value systems can maximize product efficiency & growth.
As enterprises face the new-order of the world, they are also gearing up for the evolving business challenges that are likely to get more complex in the coming months. Design Thinking principles can help businesses understand consumers better, empathize with them, and uncover valuable insights about their stated and latent needs & pain points.
In this context, in our first webinar of the Design Thinking series – ‘Facilitating Remote Design Thinking’ we discussed how remote working and Design Thinking which are often viewed as two separate entities can be integrated together to drive-in measurable results.
Across the age spectrum, more people are opting or are at least open to using financial apps for managing tasks ranging from daily budgeting, stock investments, banking services, payments, or insurance needs. In 2019, consumers accessed financial apps over a trillion times. China, India, Brazil, United States, and South Korea were the Top 5 nations in terms of total sessions in finance apps.
Consumers love finance apps
According to the 2020 Mobile Finance Apps Report by Liftoff and AppAnnie, the install-to-register rate of finance apps is a healthy 46.2% indicating the willingness of users to not just download such apps but engage with them too. The install-to-purchase rate dips to 19% pointing to a lot more work needed to encourage usage. Entrepreneurs and the start-up community are betting big on FinTech, as well. Many of the breakout apps of 2019 were in FinTech from digital banking (e.g. Nubank), payments (Google Pay), and loan disbursement (e.g. KreditBee) to all-in-one super apps like PhonePe.
There is a saying, What looks good, sells good! The optimum aspiration from a website is that it would bring huge ROI and perform well globally as a business projector. When we talk about UI and UX, then we must add that they are the two most essential categories that need to be kept in prior while running a website containing both content and designs in it. Until the customers you are targeting are satisfied by your business products or services and the manner in which they reach their eyes, impression would never fall on their hearts! UX is the expression of the impression for the business that is acquired by the customers and UI is the interface through which the UX of a website gets decided. Cleaner and comprehensive the interface, higher will be the UX score from the same.
We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at.
Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. And since it’s our blog, that’s what we’re going to do.
But before diving into the incredible, Unbounce-built examples, we’ll cover some tips for how to knock your next mobile landing page outta the park.
Across the United States, consumers’ preferences for local goods and businesses have been consistently on the rise — thanks, in part, to growing distrust around large global brands. Case in point: A.T. Kearney’s 2017 “Global Future Consumer Study” discovered that the number of consumers with little to no confidence in corporations rose from 36% in 2012 to 55% in 2017.
In response, global brands continue to make localization a key focus in their marketing efforts. The hope is that by tailoring their messages to smaller, more unique audiences, they can retain the loyalty and connection with local consumers that smaller chains have cultivated.
There are millions of mobile apps on the app store today. Some have been successful while others have found it hard to strive in the highly competitive app market. One thing has however been common with all successful mobile apps. And that is, they all have a great look and feel.
Many users are looking for applications that look appealing and feel good when using them. A visually appealing and engaging app is usually a result of having an efficient User Experience (UX) and User Interface (UI). The best mobile app developers will tell you; an app has to be developed while putting much emphasis on its Ul/UX design since that’s where success for your app begins.
“How well we communicate is determined not by how well we say things, but how well we are understood.” –Andrew Grove
What makes our company different from others?or how could we stand out from a crowd? An interesting and a tricky question to which all firms and enterprises are coming with a number of quick fixes.
User Interface(UI) + User Experience(UX) = Creative design. Most leading generating apps for iPhone and Android are fairly designed with UI/UX and there are some apps which are poorly designed without UI/UX and code is just not accurate. Now getting deep into it. By the time you must have understood, that we are talking about UI/UX design for Mobile Apps.
Today, with the kind of exceptional technological advancements we are witnessing, it has become imperative for businesses to offer their audience the best experience. So, making an outstanding first impression is an expectation that they cannot afford to downplay.Irrespective of what product you are selling to your audience,you need to propose an effective way for them to connect with you. There are a lot of elements that make your website captivating enough for your targeted audience to reach out you; one of the imperative being a standout user interface and user experience (UI/UX).
Most of the people using digital media are either on mobile phones or desktops. Both platforms have the majority of digital users. Desktops are great for quick access to web pages and mobile phones are great to create engagement. We cannot stress enough on the popularity of mobiles and mobile related technologies, though. With this advancement, people are now looking to spend less time to get more done without having any issues to deal with.
Mobile applications are one of the biggest reasons why people are going mobile. In 2017, the number of app downloads was 197 billion and is said to reach 353 billion in the year 2021. People are rushing into mobile apps because of its functionality and the ability to get things done quickly. But what makes mobile apps better?
UI/UX designers are in growing demand in today’s tech heavy world. And they should be! User interface and user experience is everything your audience sees and engages with on a digital platform, so it’s pretty important. A digital experience is absolutely nothing without design, and a bad design can ruin everything.
While working on UI design, few principles and guidelines are required to follow that help you design a standard and consistent experience throughout your products.
UI guidelines explain the best practices of UI components and understanding of their behavior by giving real examples.
These guidelines are usually defined at organization level and equally helpful for designers, developers and testers.
Over the past few decades, businesses have begun to focus on the experiences they provide to their customers. Whether this is simply a fast food restaurant asking for your name or a big player like Amazon going to great lengths with their customer service, it seems as if everyone is getting on board. This extends even to the world of design, especially that of UX design and its closely related counterpart UI or user interface design.
In order to provide your users with the best possible experience, you must give them the tools they need. This is where user interface design comes in. The reason why UI is so important is that it can define your ability to provide a memorable user experience, something that in today’s market can make or break a customer relationship. Without further ado, let’s take deeper look at user interface design.
Back when the computer was first introduced, only those who knew how to write code could give a computer commands. Developers needed a way to create a more user-friendly computer using graphics and simple layouts. Once the idea of a graphical user interface (GUI) began, windows were created, drop-down menus were added, and unique icons were used for navigation. It became easy for virtually anyone to use a computer.
User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.
Gaming and game development are two important factors of the gaming industry. With the growing demands for games, the game development companies strive hard to attract users and gamers. A rigorous concept planning and sculptured characters are not the only factors that lead to success, instead there is one other lesser known fact that makes a game hit – UI/UX.
The term UI refers to the User Interface, which means the mode of interaction between the user and the game. You might be using the best gaming mouse, but until the game UI is done well, you can’t enjoy using your mice. Meanwhile, a UX is purely the user’s experience of the game – good or bad. In a nutshell, a UI can be practically seen, whereas a UX can only be felt. For example, consider a remote control toy car, where UI is the car and the remote buttons and the UX is how responsive or quick these buttons are.
In today’s fast-paced and ever-changing environment, your business priorities most likely sound similar to this: 1) generate new revenue streams, 2) enhance brand identity, and 3) increase customer engagement.
Digital ScreensThese goals are increasingly being accomplished through a digital web or mobile app designed to make it easy for your customer to engage with you. When it comes to crunching the numbers on the effectiveness of a digital product, however, there is arguably nothing more important than making sure your users have an excellent user experience.
Whatever the device, it has to have a ‘user interface’, this could be as simple as a telephone keyboard, but whichever form it takes, it is the way in which a user interacts with that device and it’s therefore its vital to get it right.
A good user interface is one that allows the customer to intuitively understand how to use the device, website or app without too much help.
If you’re one of the many millions that depend on the Internet throughout your day-to-day operations, then you understand how important website design and usability is. The popularity and convenience of Internet-based-living is undoubtedly here to stay and if you haven’t accepted that yet, it’s time to face the facts. If you rely on the Internet for your business, it’s more important than ever to ensure you are up to speed with your competition. The more efficiently that you use the technology available, and the stronger your website is, the more success you will see. Companies who master these realms gain a huge advantage over their competitors.
The real challenge for businesses today is to create, market, and sustain a mobile application in this ever-growing ocean of apps — and ensure that the differentiators are not only regarding of what the app has to offer, but also how it delivers complete user satisfaction.
User experience (UX), as we all know by now, is all about delivering greater user satisfaction and pleasure by making the software more usable, accessible and easy to use. With the UX design industry is evolving, you should be updated with the latest UX design trends that will benefit for your customer satisfaction and lead generation.
With every passing year, UX design became more and more sophisticated and encompassed every interaction between a user (potential or current customer) and the company. In 2015, UX designers championed the cause of ‘free thought’ in design and sites became increasingly responsive web design; intuitive apps and engaging services also saw a surge.
Technology is rapidly disrupting our industries, and it’s vital for UX Designers to keep up-to-date with the latest trends in the industry. In 2019, the growing prevalence of voice-based technology and the Internet of Things (IoT) will continue to impact the UX Design industry.
Design trends are fleeting, ever-changing and constantly advancing, particularly in the world of mobile app design. So when new technologies emerge, it’s not just great functionality that’s important. In all honesty, if users don’t like the way your mobile app works and looks, no matter what amazing features it has, it’s not likely to see success.
The mobile app universe is one of the fastest changing technological aspects in the world right now. With all the new updates, interfaces, and design elements, the user experience design, or as it is more commonly known, the UX design, is an ever-evolving feature that plays a significant role in any app’s overall performance and user-friendliness.
UX design is all about how a user feels when it interacts with a system’s interface. It is a process of developing products which offers relevant experience to the user. This design procedure includes incorporation of products, the inclusion of marketing, design, functionality and serviceability aspects.
UX design covers a wide-ranging array of different aspects which involves all sorts of human and system interaction. Be it an application interface or content presentation or an application’s user-interface, UX design is all about how your content is displayed on various digital platforms.
Interface design trends are dynamic and interesting. UI-design of mobile applications depends largely on users. Therefore, the emphasis is not only on aesthetics, but also on functionality. Some trends are more popular than others. Based on their relevance, we can predict if they would be fixed in the top not only in the current, but next year.
A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans owning a voice-activated smart assistant. As mobile capabilities grow by leaps and bounds, and significant advancements are made in the field of artificial intelligence (AI), here are some UX and UI trends that are set to dominate 2019.
With every new technological development, UX designers must be ready to adapt. Whether you’re an aspiring designer or a seasoned professional, you’ll want to keep abreast of what’s going on in the exciting field of user experience design.
With 2019 upon us, it’s time to look ahead at what the year might bring. What will shape the UX landscape in 2019 and beyond? What new trends and talking-points should today’s designers be aware of? Look no further: We’ve compiled, and explained, what we anticipate to be the biggest UX design trends of 2019.
There are very few industries as dynamic and fast-paced as UX, and every year seems to bring a fresh wave of trends, challenges, and talking points. Throughout 2018, we saw an increased focus on data-driven UX, accompanied by the rise of the UX researcher role. Privacy by design was also something of a hot topic in light of the GDPR, and a brand new buzzword arrived on the scene: DesignOps.
User experience, of late, has come to almost dictate the consumption of digital experiences by customers. And 2018 has been a year when UX has been at the center stage. Though this importance will continue in 2019, there are certain trends that are likely to dominate the scene as the new year approaches. So, it’s time to get you prepped up for the most dominant UX trends 2019.
It was just a few years ago that design trend round-ups like these would typically focus on aesthetic concerns (parallax scrolling, flat tiles, the death of skeuomorphism) but as you’ll see below, we’re seeing the widespread awareness of much deeper issues.
As digital interfaces move beyond the screen and into the real world, designers (or perhaps more accurately, product stakeholders) have realised the need for maximum accessibility – as Sharron Rush from Knowbility.org says below, “businesses are waking up to the fact that 1 billion [disabled] consumers around the world should not be overlooked.” Consumers have never had more choice in the companies they interact with, so if your designing for the widest number of users as possible, while ensuring experiences are not only fast and efficient, but also safe and inclusive, then it’s not only and ethical choice but also makes good business sense.
UX design is always changing. In a span of mere two years, we’ve seen, not just advent, but also mass adoption of disruptive technologies, such as voice user interface, mixed realities and smart home devices. The actual process of designing these experiences might have stayed the same, but the emergence of new technologies has given rise to new human behaviours, which require new experiences and solutions.
Another new year is here, and with it we have another new era of design trends defined.
However, let me tell you beforehand that if you are expecting drastic changes in design techniques, then you might be disappointed. Basically, what we have is a beautiful evolution of ideas and practices that we saw at the beginning of 2018. Nevertheless, it’s a mindblowing ride through the ever-changing landscape of designs.
As 2018 is over, it is high time to discuss UI/UX trends that will surely stay top in 2019.
If we look back, the leading trend in 2018 was the design of mobile apps. Visuals and overall app’s attractiveness played a critical role in captivating and expanding target audience.
When as an adept mobile app development team you are gearing up to face new challenges upfront for the next year, don’t just focus research on new technologies and features but pay attention to app designing as well.
Just keep one thing in mind; you won’t get a second opportunity to create an impression on the end users. As the years continue to roll one after the other, the trends also keep updating with the implementation of new design techniques and looking to improve the user interface and user experience.
The designer needs to stay on top of the latest design trends. The work style should change and evolve to keep work fresh and resonate with clients and products. The 2019 year collected a lot of trends from the last year and also add some new ones. So take a look at the juiciest trends for this year that I’ve picked out.
New year, new time to think about web design trends.
The start of the year is a great time to look back on the previous year and your successes and look ahead to things that you want to improve and change.
And that goes for website design trends and techniques as well. Many elements that gained popularity in the later part of 2018 will continue to emerge as trends in 2019. These trending elements include everything to color choices, typography and text usage, voice and VR interfaces and everything UX.
Most people who work in the digital space these days seem to understand that user experience is important. But a lot don’t get why it’s important, or what it even really means (that’s why I started this blog out with a handy definition, just in case). UX isn’t just building a prettier website. It’s a discipline of design that borders on the scientific, and allows us as marketers to provide users with exactly what they need and want at the right time and in the right place.
Let’s take a look at what exactly UX design is, what a designer does, and why the heck you should care about any of it.
What does a UX designer actually produce? Here, we will explore the concept of UX Deliverables, a term that describes the outputs of a UX design process during its various stages. The deliverables produced by UX designers vary according to their role in the design team and also depending on the methods and tools used by each role. We will provide an overview here of some of the most common types of deliverables.
User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website.
Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design.
In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.
What is UX design?
It’s important to start by saying there’s no commonly accepted definition for UX design.
User experience design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction.
But let’s try to get a clearer picture of what that really means.
You know you’re interested in design but you still don’t know what it entails for your future career. You’ve started your research but you’re probably still unsure of what it all means. Should you be a UX, a UI or a web designer? You don’t know? Don’t worry!
From demystifying the acronyms to showing you the differences via concrete examples, we’ll go through it all in this blog post.
“UX designer” is quickly becoming one of the most sought-after job titles in tech. Being a UX designer is rewarding, challenging, lucrative and interesting. You get to work with people but also quite a lot with software as you design compelling app and website experiences. Being a UX designer requires an impressive mix of creative, technical, and social skills. You need to be as comfortable with Adobe and Sketch as you are with interacting with a live group of users and analyzing their interactions with your mockups, prototypes, and wireframes. Being a UX designer is certainly not an easy job, but if you love the work you won’t care that it’s challenging.
At the most basic level, the user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that enable a person to interact with a product or service.
User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services.
With the technological advancement in the 21st-century, everybody wants to experience the best technology without spending too much of their time and exhausting their busy brains. The same goes for surfing the websites or mobile applications as well where the quick and efficient the website or the mobile application responds, the successful outcomes it obtains. In short, it is about the consumers nowadays! And, when it comes to the mobile application or website user satisfaction, most technology firms turn towards the applications’ User Interface (UI) and User Experience Design (UX). However, most the time people confuse between the terms UI and UX. Therefore, we are here to decode the concept of UI and UX design!
What exactly does a UX/UI designer do?
First things first: UX and UI design are two different elements of a single consumer experience. UX refers to the user experience, which focuses on how something works and how people interact with it. UI, or user interface, focuses on the look and layout.
We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be privy to? Are these people just using slang to look cool?
Well, ok probably yes to the latter, but a determinate NO to the rest. Read on to learn what these terms mean, which jobs are better paid, and how to become a UX designer or UI designer.
The internet is where we spend a lot of our time, whether working, studying or communicating. And if in physical life there are very clear laws and regulations in terms of privacy and personal life, things are quite different on the web.
In light of recent user privacy scandals and increased involvement of local governments in the web regulation, it was just a matter of time for the General Data Protection Regulation (GDPR) to arrive.
As voice technology becomes more and more prominent, we’ll need to design more and more voice apps.
In this post, I will go over a general overview for those who are unfamiliar with voice prototyping. It’s not a complicated process but it is a little different than the typical UI prototyping we often do for website or app.
When a website contains a lot of content, your viewers are often not sure how to find the information they would like. As a result, they often use the search bar to look for a specific fact or ask a question.
If a website has content which hasn’t been well organized, the search button is a crucial navigation tool. It often provides guidance to frustrated users and helps to provide answers. The best websites offer a simple and clearly visible search button on the homepage.
In this series Marcin Treder of UXPin – The UX Design App explains how to design the User Experience of the most important ingredients of web and mobile apps. Step-by-step tutorials and examples from the most important services in the world will help you in your own, everyday practice.
In this guide I’ll cover a handful of design techniques for building usable dropdown navigation menus. This includes multi-level dropdowns and mega menus which all rely on the same core design principles.
The Peak Point of eCommerce and SaaS – the Credit Card Payment Form
If you’re selling something online, you know it’s not the easiest thing to do. You need to find a prospective customer, present your product in a good light, drive her through a process full of forms and finally… collect her money. At every step you’re risking a sudden loss of your client. That’s painful.
We love to measure things. It is our way to understand how good or bad something is. Although numbers don’t tell the whole story, they help evaluate the situation in a quick and easy manner. But can we measure user experience? Actually we can.
Although user experience efforts are directed toward improving the quality of user interactions and increasing overall satisfaction, which are qualitative outcomes, however, there is a need to quantify those efforts and measure their progress. UX KPIs are those measurements.
For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that UX design is as much ruled by fashion as it is function.
Users are subject to fads. Whims, design novelties and the latest fashions heavily influence the direction of the websites and products we consume. While this is by no means unnatural, it does mean that trends can toy with usability.
The days when we used to consider user experience (UX) to be an area that only concerns designers are long gone. The role of creating a great, lasting experience is now vital for fulfilling business objectives. This makes UX a priority for both designers and marketers alike.
In this article, we are going to explain how UX impacts marketers.
Artificial Intelligence (AI) is no longer a vision for the future – it is already here and is having a significant impact on how businesses can improve their practices. One big way that AI is helping businesses is in user experience and design.
With AI, businesses can seamlessly adapt their website design to comply with changing trends and behaviours, increasing usability and improving the overall user experience. Users are demanding more from their online interactions as competition for their attention becomes stiffer, and your website needs to accommodate this desire.
UI Patterns FAccording to research, nearly 65% of users form a negative view of a brand with a poor app experience. What becomes crucial, then, is to simplify the interface design so that users have hassle-free access to solutions of their problems.
In his article, Usability: Navigation is More Important Than Search, Gerry McGovern reveals that 70% of the technical audience started the task by clicking on a link; 30% used search.or Navigation That Makes Good UX Sense
The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.
One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.
The next level of your career starts now. If you’ve been looking to enhance your skills or break into UX design, formalized training might be the next logical step.
Springboard, an online school designed for skills that today’s workers need, is accepting applications for the next UX Design Bootcamp. This is more than an online class, it’s an intensive course that includes a design project in the industry, one-on-one mentoring, and even a guarantee that you’ll find a job in the field.
We are living in the Belle Epoque of design tools. Long gone are the days of very large PSD files, manually slicing assets in multiple resolutions, redlining, and endless documentation. Nowadays, many tools include features that increase the efficiency of any design workflow tenfold.
Did you know that it only takes 90 seconds for a user to make a judgement about a digital product? Interestingly for us as designers, most of this judgement is based on color.
Coming up I’ll give some tips on how to find colors that work together, how you can test them, and finally some handy tools.
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user experience (UX) online. In this article, we’ll present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.
When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. In today’s article, I’ll explain how visual elements, such as shadows and blur effects, can improve the functional elements of a design.
Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers.
Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring around a big UX revolution into your company — with a series of small, effective steps.
To get better at your craft, there’s nothing more valuable as learning first-hand from the experience of others. What little tricks have helped fellow designers, design leaders, and developers become more efficient? And how do they overcome hurdles in their projects? Conferences are a brilliant opportunity to get up close with the pros and exchange tips and ideas. But they aren’t the only one.
When we think about a slider, we usually imagine an image gallery slider, or the infamous carousel, or perhaps off-canvas navigation, with the overlay sliding in from the side. However, this article is not about those kinds of sliders. Instead, we’ll look into the fine details of designing better slider controls for selecting a value or a range of values. Think of price range sliders, 360-degree-view sliders, timeline sliders, health insurance quote calculators, or build-your-own-mobile-plan features.
You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.
With the appearance of voice user interfaces, AI and chatbots, what is the future of graphical user interfaces (GUIs)? Don’t worry: Despite some dark predictions, GUIs will stay around for many years to come. Let me share my personal, humble predictions and introduce multi-modal interfaces as a more human way of communication between user and machine. The old wisdom that a picture is worth a thousand words is still true today. Our brain is an incredible image-processing machine.
The visual interface is an obvious place to begin digging into accessibility. In this article, we’ll discuss some of the most common visual impairments, focusing on color-blindness to explain how you can make small changes to your workflow and products to ensure you’re not alienating users.
To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate their thinking and solutions to the teams with artifacts such as personas and wireframes. But somewhere in all of this, there are real people for whom the products are being designed for. In order to create better products, designers must understand what’s going on in the user’s world and understand how their products can make the user’s life better. And that’s where storyboards come in.
(This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves observing users as they use a product. It helps you find where users struggle and what they like. There are two ways to run a usability test:
(This article is kindly sponsored by Adobe.) What are gradients, and why are they so valuable to designers? One thing is for sure: Gradients are making a comeback, and we can already see this trend on many websites. A tutorial on how to create a simple web layout with linear and radial gradients.