A growing array of restaurants and convenience stores are putting conversational AI at the forefront of customer experience. Yet the bigger opportunities could be in the back of house – where chatbots and voice skills can reshape how employees are onboarded, orders are filled and inventory is managed.
There’s no question that conversational AI is gaining momentum in the industry. From Dunkin’ and Denny’s to Starbucks, Pizza Hut and Wingstop, businesses are feeding consumers’ appetites for conversational experiences that enable more convenient and personalized interactions. Domino’s has gone a step further – enabling customers to place their usual order via chat using only a pizza emoji. Whether in the form of voice skills, chatbots or some combination, conversational AI makes it possible for QSRs and convenience stores to engage with customers from their homes, their vehicles or anywhere they’re carrying their mobile phones. When well designed, these capabilities can improve experience and strengthen loyalty.
A recent study concluded that online marketers viewed artificial intelligence as “the next big thing.” But AI is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money.
In this post, I’ll address five ways that AI can improve your email program.