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As we enter the second quarter of 2019, you will notice that the search engines are becoming smarter by the day thanks to the latest developments in artificial intelligence, machine learning and big data analysis. Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the deep dark ocean of search engine results. We believe that the solution to your problem is a strong and effective SEO strategy tailored to your business needs.
Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”
It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert.
You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically.
It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail? Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.
As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.
PPC and SEO both have their strengths and weaknesses, and you can use them independently. But when you combine them, they’re far more effective. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.
For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track. More so, it helps to ensure my clients’ sites are performing at their best.
Local SEO is the effort by businesses to increase their online visibility specifically for a local target audience. It’s similar to general SEO but with more location-based specificity, resulting in different tactics and ranking factors.
Brafton recently turned 10. Thank you for the cards and birthday punches. In that span of time, a lot has changed about Brafton, about content marketing and about consumer search behavior. And we’ve redesigned our website many times over to accommodate these evolutions.
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured.