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Coronavirus or COVID-19 has made the headlines in the news for the past few weeks, especially because it managed to spread worldwide so strong and so fast, putting our health at risk and changing deeply our lives and working conditions. More companies are adopting a remote working strategy to keep their employees safe from Coronavirus and to ensure business continuity. But how deep is the impact of COVID-19 on your business?
Everybody wants to rank for high-volume keywords. Who wouldn't want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those super popular keywords are way more competitive, which means many more sites are competing for the limited number of spots on the first page of the SERP. So what can you do if you're a smaller business with a less authoritative site?
Luckily, there’s a simple solution: adding long-tail, low-volume keywords to your SEO strategy. Hear me out.
All content campaigns begin with the same thing:
And there’s a reason for this. Targeting keywords will lead to long-term and, possibly, short-term organic search traffic for your website.
The bad news is that 80% of SEOs and marketers do keyword research wrong.
They plug in a main keyword into Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.
But here’s the thing: literally thousands of other marketers and SEOs have already searched that exact same keyword.
Pretty scary, right?
Hiring SEO help can make or break your company.
A good SEO will get you on the path to making tens or hundreds of thousands of dollars per month, but a bad SEO could cripple any existing search traffic you get.
It’s important to choose carefully, and that’s what I want to show you how to do today.
If you’re thinking about hiring an SEO company, I’ve put together 17 questions that can help you make the right choice.
You should ask these questions before hiring anyone so you know exactly what to expect.
Many SEOs, especially those new to the game, have a constant feeling of uncertainty.
They spend weeks or months working, but it’s really hard to see if the results are worth their time.
Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve done was worth it or not.
So then, you start tracking a single metric such as keyword rankings diligently. You do that for a few months and see some improvement.
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal.
I would go so far as to say that this tool is a must-have. You can’t do SEO without it.
What is this powerful tool?
It’s Google Search Console, or GSC for short (former Google Webmaster Tools, or GWT).
GSC is a free service provided by Google to manage your website’s search functionality. The search console is a collection of reports and tools that help you rectify errors as well as strategize and optimize your search engine rankings.
I was speaking at a conference the other day, and someone asked me an interesting question…
If you were to start optimizing a site for search engines from ground up, what would you do?
Answering that question would have been a bit easier years ago because to dominate the rankings all you had to do was to build rich anchor text links.
Sadly, SEO isn’t that easy anymore… what used to work in the past doesn’t anymore.
That’s simply because the state of SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience.
When you’re doing your site’s SEO, you have to be careful.
The techniques that used to work will now get you penalized.
The techniques that used to be a waste of time are now indispensable.
Given that Google changes its search algorithm frequently, it’s not surprising marketers get confused sometimes.
Speculations about the latest SEO trends run rampant and are a breeding ground for many myths.
For this reason, it’s sometimes difficult to tell fact from fiction.
Of course, the Internet provides the perfect framework for misinformation to spread at an alarming rate.
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on?
Or better yet, what steps do you need to take in order to improve your rankings?
In order to help you with your on-page optimization, lets get started with an infographic I created that shows you how to make each of your web pages search-engine-friendly.
By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking.
What is SEO?
The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns.
Here at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we look to prune the questions down and build others out as trends and future opportunities dictate (for example in 2018 we asked more questions around mobile-first preparation).
This year we looked to gain insight into more recent smaller topics such as the impact of Medic or the ease of protecting branded search terms.
In this article we explore the top 10 takeaways from the survey data – think of it as a TLDR version of data collection from hundreds and hundreds of interested parties. See some topline stats or explore the full survey results by clicking here and downloading them.
An insight on the relation of Domain and SEO, and how it impacts your digital footprint altogether.
When you are running a website, the digital footprint you build plays an imperative role in how your website fares among search engines. But be it a blog, online store, or a video stream, the goals are more or less the same – get traffic, create awareness, and generate conversions. To achieve this, webmasters spend vast amounts of their time increasing their organic web traffic, improving conversion volumes, and practicing different SEO techniques to enhance the visibility of their brand.
At some point on this online journey, there may come a time when you feel your website needs to achieve certain milestones in order to grow and establish a stronger position in the market. During this phase, you may come across the decision of changing your domain name to re-brand for expansion, enter a more popular TLD, or increase your digital marketing potential.
It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO strategies.
Brighton SEO is an exciting conference for everyone who wants to find out more about the latest trends and tactics in all things SEO. No matter how experienced you are, there’s always a session to inspire you to try out new ideas.
Greg Gifford, Vice President of Search at Wikimotive, talked about entities and the future of SEO.
Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links.
However, the topic clusters can be strategically used to significantly improve your site’s performance and increase rankings.
At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with the product itself. Ensuring clients know the value of SEO is key to closing a sale.
This guide from Boostability outlines three reasons why a client might be hesitant to commit to an SEO campaign and what you can do to assuage those worries. Using the strategies outlined in this guide can help you close the sale with clients of all sizes and from a wide variety of industries.
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured.
Brafton recently turned 10. Thank you for the cards and birthday punches. In that span of time, a lot has changed about Brafton, about content marketing and about consumer search behavior. And we’ve redesigned our website many times over to accommodate these evolutions.
Local SEO is the effort by businesses to increase their online visibility specifically for a local target audience. It’s similar to general SEO but with more location-based specificity, resulting in different tactics and ranking factors.
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.
For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track. More so, it helps to ensure my clients’ sites are performing at their best.
PPC and SEO both have their strengths and weaknesses, and you can use them independently. But when you combine them, they’re far more effective. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.
As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.
You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically.
It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail? Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.
Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”
It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert.
As we enter the second quarter of 2019, you will notice that the search engines are becoming smarter by the day thanks to the latest developments in artificial intelligence, machine learning and big data analysis. Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the deep dark ocean of search engine results. We believe that the solution to your problem is a strong and effective SEO strategy tailored to your business needs.