How often is too often? Frequency can become a crucial factor when it comes to email marketing. It’s not so easy to find the right balance between not being annoying and not being forgotten.
In this article, we’ll investigate a list of email frequency research papers and give you some tips on how to choose an optimal frequency for your own email campaigns.
Affiliate marketing is one of the golden low-investment methods to achieve regular passive income. If you are an affiliate, it lets you earn profits by recommending products of other companies and doesn’t require a warehouse, call center, or customer service to promote it. Read on to find out how to do affiliate marketing through email and learn from real-life examples of the affiliates which are doing it.
Your customers all shop differently. So the one-email-fits-all marketing won’t work if you want to keep an engaged and responsive audience. In fact, 53% of users hit the unsubscribe button due to getting too many irrelevant offers from brands. The surefire way to escape the same fate is a smart targeted strategy. Read on to find what targeted email marketing is and how to take advantage of it.
On the way to a purchase, a customer interacts with a variety of channels but mostly with email. The OWOX BI team explains how to use email marketing funnels to turn a visitor into your customer.
Depending on the type of business, the marketing funnel may vary. But the basic steps will be similar. As funnel-based attribution shows, for most projects, email plays an important role in communication throughout the user’s journey, from the very first visit to the purchase. At the same time, it’s necessary to collect data from CRM systems, merge it with user actions on the website, and optimize email distribution to increase sales.
Before proceeding to specific steps of the email marketing funnel, let’s review some points you should take into account.
When you think of communicating with your customers or prospective customers online — be it through your website, email, or advertisements, you basically have a handful of tools at your service — words, images, colors, and so on that help to put forth your point. But one vital tool that generally doesn’t get the attention it deserves is the font you use or the typography. Fonts carry a visual psychological meaning and have a major impact on how readers perceive your content.
When it comes to email, it is incumbent upon the marketer to choose the right font. That is because it is not just about what your email font is conveying but also about the issue of availability of the font in operating systems and email clients. It’s about how your font, which you have chosen with great understanding, renders and what your email subscriber ultimately sees or does not see in their email. In this blog post, we’ll learn all about fonts in email marketing — the types, the rendering issues, and the fallback.
The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful online shopping ecosystem. As the owner of a brick-and-mortar shop, you don’t have to be restricted to familiar faces who visit your shop; the internet can help you expand your target audience. Out of all the marketing channels, emails are the best bet worth leveraging.
Email marketing is about striking a conversation with a newcomer who recently subscribed & building a lasting relation with your existing customers by providing a good user experience. Going a step ahead, your email marketing emails need to be personalized based on the behavioral, demographics, purchase history, or even the current placement of them in the customer journey. Yet sticking to the ‘tried and tested’ ways to improving the conversion rate of your emails is not effective especially when your customer already has emails from many email marketers following the same best practices also.
In order for your emails to stand out from the crowd with a lesser known innovation, EmailMonks had a knowledgeable conversation with Benyamin Elias (Content Marketer, ActiveCampaign) about marketing psychology and its application in email marketing. The following article is our consolidated learning from conversing with him wherein you shall learn about:
Email marketing when well-executed can bring in a huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully created email can do it all.
Successful email marketing is not only about generating profits but also about cost cutting. Interestingly, that’s the main concern for clients who choose EmailMonks for their campaign management services.
In view of facts stated above, we have compiled some of the email marketing inaccuracies that could be exhausting your budget without bringing you anything (in return).
With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have increased too. Every marketer wants to leverage it, but only a few know how to do it like a pro. After all, the digital world has become very fast paced and the competition is stiff. So, whether you have a small business or possess a large corporate house, if you want your email marketing campaign to be successful, make sure you plan and implement it carefully.
Deadlines are critical for achieving any small or large objectives. So, when you develop your email marketing campaign, make sure to fix a deadline. Remember, your competitors can gallop ahead with their email strategy at any time. Therefore, if you wish to have a competitive edge over them, stick to a deadline. Sure deadlines can be nerve-wracking and stressful at times, but it’s a great way of achieving goals on time and boosting productivity. Here’s everything to help you to cater to your email marketing needs even during tight deadlines. Take a look.
The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to consumers.
Chances are quite good at this point that any global internet user with a Facebook account, an Instagram account, or an email address has probably already experienced this shift, most of them without even realizing it.
Like so many of the digital marketing shifts that preceded it, the one currently taking shape is being driven by technological innovation. Much like the advent of the smartphone and the widespread adoption of marketing automation, the latest technological innovation to rock the digital marketing world has the potential to disrupt some of the industry’s most long-held beliefs and strategies, and to offer brands and marketers new email marketing powers on a scale that few could have anticipated.
Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at least part of your emailing process.
Take a minute, and think about that one email that made you want to click on the actionable button? What was so different about the email? What caught your eyes while reading that email?
Consumers who purchase products through email spend 138% more than those that don’t receive email offers
When your email offers some value to the reader, it does get the results you have anticipated. However, the real question remains how to engage people with the email you have sent, get them to read the content, and make them take the desired action? The answer to this question lies with the target audience or the person reading the email. You should understand what they expect from your email, and what exactly they were looking for when they subscribed to your emails.
Email marketing has always been the favorite marketing channels owing to the huge ROI it yields for the brands. It has gained immense popularity as creative possibilities have attained new heights with the advancements in email design.
Most of the brands these days take help of email newsletters to keep the subscribers updated about the products or services and ultimately enhance engagement.
Before we jump on to discussing email newsletter ideas and some awesome examples, here are the advantages of sending a newsletter
Want to sell your services or, draw attention of your target audience towards a new product or service that you are about to launch? Email marketing is your best bet! It gives you an opportunity to connect with the people directly and increase the likelihood of converting them.
Most people believe that email marketing is an excellent channel for the B2C niche alone. That’s where you are mistaken. It is quite a popular way of reaching out in the B2B niche also.
Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, you receive an email that talks about offers, details into the trip to that same place, and other things. You obviously click that email to know what it has to offer.
Email marketing is all about sending the right message at the right time to the right person at the right place. You can never miss out on the right opportunity to convert. However, sending the right type of email also makes a lot of difference. There are the promotional emails, and the transactional or behavior triggered emails that you might have to send, depending on the stage of the sales funnel they are in, and what the audience is looking for.
Has this ever happened to you? You have your car keys right inside your pocket and you are searching for them everywhere except your pocket. Same way, we tend to look for answers to most of the hurdles or snags in our email marketing setup everywhere but in the huge chunk of valuable data that we already possess.
According to a study, companies that use data to send smarter campaigns perform 85% better than their competitors when it comes to sales growth.
However, it’s also important to know how exactly this data should be used so that it helps to further strengthen our email campaigns and ultimately generate better ROI. Monks share 6 ways in which you can make the most of the data to send more personalized, relevant and timely emails.
Your marketing emails are products. You may not necessarily think of them that way—after all, your products are your products—but they are.
A product is, at its core, something offered to customers to satisfy a need or want. Just like the products you sell, your emails have to provide a value to your subscribers and customers and fulfill specific wants and needs.
That’s where Jobs to be Done (JTBD) comes in. In this article, we’ll dig into the JTBD framework and how you can utilize it to improve your email marketing and, as a result, your business as a whole.
Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be a copywriter, but there are certain frameworks that can help you draft more effective emails that convert. To learn more about email copywriting, we got in touch with Joshua Earl, who is an email marketing specialist with extensive knowledge on writing entertaining, educational emails loved by subscribers.
Let’s assimilate the insights into copywriting formulae to write better emails from the expert himself.
Earlier, all the data got stored in a centralized server on the internet. Blockchain is a new age technology that uses a distributed ledger (registry or database) to store data and transactions. In simple terms, it is a chain of data that is managed by a cluster of computers. Also called the new internet, data in the blockchain is secured using cryptographic principles, and stored in a decentralized manner. This means the data stored here cannot be tampered, and there is no central database for the hackers to target. The transactions done through this system are fast, reliable, and highly secure.
Customer Research is the foundation of effective marketing. When it comes to email marketing, it becomes all the more important to research and know the target audience so as to deliver a personalized experience with relevant content.
Most of the email marketers struggle with customer research and trying to gather information that would aid better performance and more email conversions. To make things easy for them, EmailMonks connected with Joel Klettke in order to understand how to go about customer research and do it right.
We are sure his insights will help you enhance your email marketing strategy.
Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to send personalized communication to every user but also saves time of sending manual messages. Recent studies have shown that marketing automation brings up to 14.5% increase in sales productivity and 12.2% reduction in marketing overhead. This holds true even for email marketing.
Automation in email marketing has facilitated the email marketers to send timely and relevant emails to the subscribers based on their activity without the need to do it manually. However, your automated emails should have a human touch so that they do not seem bot-generated emails.
Here are some simple and actionable tips to humanize your automated emails.
Using GIFs in email isn’t anything new in 2018 but still, not many brands are leveraging the power of motion in their email marketing campaigns. Creating GIF emails requires a little bit more time and effort than making a static email marketing template but the effort definitely pays off. Motion in email marketing templates not only catches the attention but it opens a whole new field of opportunities to provoke the curiosity of your audience in new, exciting ways.
Today we will show you a few brands which definitely know how to spice up their email marketing campaigns by using GIFs. Hopefully, we will inspire you to test out this strategy for your next email campaign. By using A/B testing, send an animated GIF email to half of your audience, and a static version of the same email to the other half. You may be completely blown away by the results!
Without wasting any more time, let’s jump to some of the most famous brands using GIFs in emails. Enjoy!
Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of the unsubscriptions.
Well, even if you thought you’ve figured out the email marketing game, circumstances are changing. At some point, you may not realize that you have started making email marketing mistakes, whether small or big. Today, we’ve prepared a list of 19 common email marketing mistakes that may negatively impact your opens and conversions. Let’s begin.
Email design trends 2019 are already taking over the people’s inboxes! Keep reading to learn what’s modern in the world of email design.
Email design trends are a part of graphic design trends and as such, they are inevitably following the tendencies established by the leading graphic designers. However, when it comes to email design, there are certain restrictions and rules that designers need to follow in order to make templates functional and attractive.
In today’s post, we’ll make an overview of the modern email design looks that will be seeing in 2019. Let’s begin!
Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers. However, personalized email marketing in most cases leads to higher conversion rates, which is practically the goal of every marketer, isn’t it?
Increased chances of conversion are certainly worth all the extra efforts. If you are lacking ideas of how to personalize the emails you are sending, well, we have good news for you. In today’s post, we’ve gathered some brilliant ideas for personalized email marketing that worked for other brands and maybe you should give them a shot, too. Let’s begin!
MailChimp is one of the most popular email marketing platforms used by big and small brands. It also gives you the opportunity to make your first steps in email marketing for free. However, when it comes to a diversity of MailChimp templates offered by the platform, you may not always find exactly what you need.
Luckily, we’ve gathered for you a collection of free MailChimp templates. All of these MailChimp templates can easily be loaded into MailChimp’s editor and edited with your own content and photos. Scroll down to check out these templates and grab them for free.
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns.
With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our email marketing for beginners guide!
Email list building is crucial for email marketing. A high-quality email list can be your most valuable business asset. In this article, you’ll find practical tips on how to build an email list.
Bonus: Want to learn and practice at the same time? Then join the GetResponse List Building Program and over the next 90 days, you’ll learn everything you’ll need to know to grow an engaged email list and increase your sales revenue.
Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns.
While there are many ways to measure your email campaign’s success, what your subscribers think of your messages and how they make them feel is crucial.
That’s why, in this article, we chose to not focus on raw numbers. We publish these in our email marketing report, regularly.
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert.
If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep coming back for more ideas.
You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight.
Most marketers put years of work into learning the trade. That’s because there’s a lot to learn. But, the basics of email marketing are remarkably simple.
Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!)
User onboarding emails are the first step in the onboarding UX and signup flows. Once a user signs up, an email is sent to that user. Each company has their own approach, but they all have one purpose – to educate and guide new users.
There are certain requirements to ensure a successful onboarding process. Personalization, education and user behavior tracking are the keys for effective onboarding emails.
Creative email topics can skyrocket your open rates beyond the 18.1 percent average and yield more clicks, engagement and sales. In fact, 56 percent of consumers say they’re likely to click a link in an interesting email. So, don’t be afraid to shake things up and take a new approach. While not all of these ideas will work for your business, they’re sure to kick-start your creativity and get your email marketing mojo going.
With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the first search results page. Aside from your business’s profit potential, think about your ideal customer: How hard is it for them to find you? How can you make it easier? The answers lie within search engine optimization (SEO) and search engine marketing (SEM).
It’s not enough to have a website or Facebook account. Instead, make the most of channels, such as social and email marketing, to direct traffic to your website. Meanwhile, let your website focus on reaching its full potential and get found by new customers who don’t have a relationship with your brand.
Are you ready to take your side hustle to the next level? Email marketing is a powerful and affordable way to expand your customer base, keep customers coming back and grow your side hustle into a full-fledged business. Liberate yourself from the 9-to-5 doldrums and take one step closer to achieving your dreams with these tips for growing your side hustle with email marketing.
Life may slow down in the summertime, but that doesn’t mean your sales have to come to a screeching halt. Automating your emails is an easy, breezy way to battle the summer slump, stay connected to your customers and still have time to hit the beach.
Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful planning to stand out in a sea of spam and convert customers. Here’s how to develop an email marketing strategy that works.
Average email campaign stats of Mailchimp customers by industry
There are a lot of numbers in Mailchimp’s reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better.
Email marketing has evolved at a tremendous pace and emerged as one of the most promising marketing channels. Once solely used as a medium for personal communication, email marketing is now used by almost every brand to promote their products and services and build their brand visibility.
According to internet live stats, more than 2.7 million emails are sent every second. This astronomical figure is expected to get even bigger with time.
There’s a lot to learn when you’re entering the world of email marketing for the first time. Even though it’d be nice to know how to get a good ROI from email on the first go, it takes time and experience to learn best practices.
You’ll need to understand how to best leverage email automation, write the perfect subject line, and build a quality email list. You’ll gain some insights through reading the latest studies and research, and other insights through your own unique experiences.
Millennials have overtaken the baby boomers, and are now the largest generation in the US, according to Pew Research Center. This audience, consisting of those born between 1981 and 1997, is savvy. They grew up consuming media and are skeptical of many marketing efforts.
Some companies have prospered, but many marketers continue to struggle to connect with millennials in a meaningful way. If revenue and growth are the goals, then marketers need to have strategies for marketing to this group.
When writer Danny Dover was asked by Post Planner what he thought about marketing to millennials, he said,
Email marketers know just how vital email campaigns can be for their overall marketing strategy. However, while many are focusing on growing their email list, they aren’t putting the necessary focus on increasing their overall engagement.
So, what is engagement when it comes to email marketing? It’s getting the reader to open your email, click on a link, or complete a specific CTA. Increasing your overall engagement takes strategy.
In order to get a better idea on this topic, we sat down with Gmail’s anti-spam team, and this is what they had to say.
Investing in a Magento site is a big step for your business. But there are many things that a store owner needs to learn how to do in order to run a successful business—like learning how to leverage your email marketing list for maximum success.
Read on to learn how to make the most of your growing email marketing list.
Do you feel like your emails could use a makeover?
Do you think your subscribers are bored with your campaigns? Or maybe you’re bored with your campaigns.
Either way, it’s important for marketers to remember that trends change—especially design trends.
What looked stunning and modern last year simply won’t cut it today.
At least 50% of all emails are opened on mobile devices, and we don’t expect that number to decrease in the coming years.
Think for a second about how many different mobile devices and email clients exist—do your email campaigns look perfect across all of them?
Over 70% of people will delete an email in under three seconds if it doesn’t look right on their device, and 15% could even give up hope in your brand entirely by unsubscribing rather than deleting the single email.
Consistent testing with every campaign is crucial for retaining subscribers and encouraging leads to take action. How can someone trust your brand if you don’t send them an email that takes their needs into consideration?
Email copywriting examples and tips to create conversations
Email is all about creating a conversation with your subscribers and reaching them on a personal level.
Read on to discover the best practices for copywriting in your emails. We’ll also provide some email copywriting examples to learn from.