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At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers.
Social media is as much about engagement with other people as it is about sharing content.
It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing.
As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in the past.
What do psychology and social media have in common?
A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online.
Understanding the psychology facts behind the way audiences think on social media is the first step in creating better experiences, stronger relationships, and even more loyal customers in the long run.
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.
According to recent Epsilon research, 80 percent of consumers are more likely to do business with a company if it offers a personalized experience.
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.
Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.
When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before.
Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history.
2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.
The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.
One of the most popular topics in social media marketing is how to get more followers.
And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.
This is no small task on social media in 2019!
We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it.
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.
A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today.
Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand.
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.
Engagement with fans.
Engagement with your audience.
And engagement with your customers.
What role do social media stats and facts play in your day-to-day?
As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.
Social media is always evolving, and users’ behavior changes with it. One fact that doesn’t change is that all social platforms move fast, with a constant stream of content vying for attention. You want to get the most eyes possible on your content and maximize engagement by knowing the best times to post on social networks.
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest.
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.
But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses. Social media listening, the process of using a tool to monitor online mentions of a brand (or anything else), gives companies access to that data.
For this post, we’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition.
While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. Turning to social media for extra traffic is a very worthy investment — if you play your cards right.
Arguably, it’s easier than trying to rank in Google since you’ve already done most of your work elsewhere — namely, on your own website. That doesn’t mean it’s a total walk in the park, especially if you aren’t already a big and famous brand. But if others do it, and you want to do it too, why run from the challenge?
So let’s go through the hows of getting as much social media traffic as humanly possible.
If you’re responsible for your brand’s social presence, you have a lot of explaining to do.
Because your business’ ability to build a following and convert customers means answering questions backed up by data.
For example, which social network deserves the bulk of your time and budget? What are your top-performing pieces of content? What’s the overall impact of your brand’s social presence on your business?
Social consumers have more purchasing power than ever before. According to recent social media statistics, Instagram and Facebook have become two of the top channels for folks looking to research and buy products online. Consumers have become accustomed to the concept of social selling, which is good news for budding businesses and big brands alike.
There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task.
The 2019 Sprout Social Index found that the number one challenge for social marketers is the process of developing social strategies to support business goals, with 47% of marketers stating that they found it difficult to develop these strategies.
Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve.
Recent data from the 2019 Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.
Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers.
As a brand, you’ve likely already worked on customer service in some form. Social media may only be one channel for customer care, but since it’s so immediate and accessible, customers will be reaching out to you whether or not you have a plan in place. Get ahead of potential customer complaints and compliments by planning your own social service approach.
2019 Report: Agency Pricing and Packaging of Social Media Services
Maybe your agency already offers social media services, or maybe you’re wondering if it should. Either way, you’ve probably asked yourself questions like these: “How much should I charge for social media marketing?” “What do my social media management pricing packages need to look like?” “Should my clients be on a retainer?”
If you think connection is a soft skill, consider this: 76% of consumers are more likely to buy from a brand they feel connected to over a competitor. It pays to understand your audience.
This is your in-depth guide to using social listening to anticipate customers’ needs and stay a step ahead of the competition. Dive into conversations happening right now to build better brand awareness and loyalty for the long haul.
Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies.
Social marketers who are on the frontlines of their feeds day in and day out have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy.
If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.
It’s common knowledge at the enterprise level that silos wreak havoc. But how to fix the problem? REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out.
For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties?
The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Instagram, and Twitter.
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”
Social media isn’t just a way to promote your business. It also provides an avenue for interacting directly with customers and addressing customer questions and complaints. Sites like Twitter, Facebook, Instagram, and many others have changed the face of both marketing and customer service.
Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear. Employees tell better stories than you do. They have no agenda. They are authentic, and they are trusted by their peers.
If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master.
If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a “no duh.” Nary a day goes by—when I get to my inbox each morning—that I’m not offered a blog post or content of some sort about capitalizing on the rocket ship that is Instagram.
With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart use of visuals, businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience.
It’s not as easy as tweeting “Who wants to win an iPad!?”, even though we’ve all clicked on that at one time or another. Excellent social media contests require substantial planning and nimble execution. They have many moving parts and potential points of failure.
The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight of the human stories driving brand successes. Social media for the nation’s top hospitals is no different, with an extra bit of responsibility: As community cornerstones, hospitals have a unique platform for educating and inspiring the public. Hospitals with top-notch social media aren’t just using their channels as marketing machines—they’re creating healthier communities.
The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable.
The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content.
Influencer marketing has become one of the most popular ways for marketers and their PR agencies to engage consumers—and also one of the most cost-effective.
As marketers continue to invest more in influencers, they expect more in return. This dynamic is changing the process of contracting with influencer talent.
It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of light gluttony with their friends and family.
We’ve all heard it: it’s no longer “content is king” as much as it is “video is king”. That is all well and good, but how do you actually get started with video marketing? What kinds of videos should you create to promote your business? How can you consistently create quality videos for your social channels without spending a fortune, especially if you don’t have any filming or video editing skills of which to speak?
Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable.
Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for a while and was familiar with many of the speakers and topics. But I wasn’t prepared for the depth of the conversation and the inspiration the conference would spark in me.
Nearly 2,000 marketers of businesses of all sizes responded to create the State of Social report by Buffer and Social Chain. The report itself is worth a read, but I was most interested in are the charts shared towards the end – the data points Buffer didn’t analyze. There are 4 social media trends that deserve a second look, plus some context to understand their meaning for your consideration in 2019.
Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and techniques.
You should download and read the entire report — it’s free — and you can get a copy here. Meanwhile, these are the key statistics that stood out for me in this 2019 edition of the Social Media Marketing Industry Report.
2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.
I strongly encourage you to download the entire free report, as there is a lot of more interesting information than what I’ve analyzed for you here.
Social media is a great avenue for companies that want to improve their customer service. We see a lot of brands talking to their clients on social media, ensuring that their customers’ concerns and complaints are properly handled.
Nike is a prime example. The company’s customer support Twitter account is there to help customers know when they have updates to their products and to answer questions. But since Twitter’s followers are limited, Nike is dealing with most of their customer service on Facebook.
Smartphones, apps and the Internet have given rise to the “gig economy,” where independent contractors take on temporary positions. The “gig” economy represents 34% of the economy, but that figure is expected to rise to 43% by 2020. As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge.
Here are five ways independent contractors are using social media to promote their services.
Social media, across the globe, has made it significantly easier for people to voice their political opinion, discuss issues that plague the society, cause an uproar around causes that matter, and hold the decision-makers accountable. After playing a crucial role during the Arab Spring, an anti-government uprising in the Middle East against the oppressive regimes, it was quickly heralded as the preferred technology medium for liberation.
According to the growing evidence in favor of civic engagement, when people, especially the youth, use social media to discuss the news, they are more likely to indulge in community building activities, like volunteering and voter registration. However, a Pew Research Center study also found that smartphones and web applications are primarily responsible for the ever-widening partisan divide between different political groups.
Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media. According to the Pew Research Center, the hashtag has been mentioned in public tweets nearly 30 million times (as of May’18) to start a discussion around race-related issues, especially, police brutality. In the long run, #BlackLivesMatter helped in the removal of the Confederate flag in South Carolina capitol (that was eventually removed), prompted the federal investigation of potentially unfair police practices in Ferguson, and pushed the Democratic presidential candidates to introduce policies for the betterment of black people in the country.
In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram.
In addition to staying in touch with their friends, family, and professional contacts, people are also using these social media platforms to shed light on pressing global issues of climate change, biodiversity loss and food security.
An estimated 2.77 billion people will use social media across the globe in 2019. That’s a massive audience right at your fingertips. If your business isn’t already on the social media bandwagon, it’s time to hop on.
But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business.
In the crowded world of social media, you need the right tools to narrow your focus and improve your performance.
Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Almost 58.6% of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence.
In this tech-savvy, competitive landscape, it’s becoming increasingly difficult for brands to establish a distinct identity and stand out from the crowd. Sometimes, even after employing the best social media practices, things end up falling apart and you might end up with a PR nightmare on your hands – just the following well-known brands:
Social media has become a crucial tool for businesses. You need to use it for your business to be successful because that’s where customers spend most of their time.
With almost 3.5 billion people on social media, it pays to be active on social media platforms by connecting with fans and potential customers.
If you are not proactive on the main platforms, your agency is missing out on an audience that would have connected with you. Here are 5 ways you can set up your social media agency up for success.
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks.
Of course each social network is different. Some have extremely high usage every month by hundreds of millions of users, while others the only numbers reported are registered members.
In a recent webinar for SEMrush alongside friends & colleagues Jeff Sieh and Stephanie Liu, we talked extensively about Social Selling. Host Rebekah Radice did a terrific job of guiding the conversation around complex yet critically important concepts involved with getting your social media audience to actually buy from you.
Google ‘small business social media’ and you’ll find hundreds of articles touting the need to be on every single social media platform.
The thinking is this: you have to be everywhere people are in order to reach the most people.
But the truth of the matter is, being on every platforms can hurt your business more than it can help.
The latest survey from Visual Objects has revealed YouTube is the most popular social media platform among Generation Z. This is the coveted 18-24-year-old demographic brands want to connect with early because it can potentially translate to life-long loyalty.
The popularity of YouTube is being driven because it provides a platform where anyone can launch a channel and monetize it with the right content and message. Influencers in every imaginable industry have channels which is allowing them to earn six and seven-figure incomes.
Today’s Internet users are posting, watching and sharing video with greater frequency. This trend has led business to use video as a tool for connecting and engaging with their audience on websites, blogs, and social media. And one of these tools is animation.
An infographic by Prismart titled, “Standing Out on Social Media with Animated Videos” looks at the benefit of using animation to engage with users.
Social media has become an integral part of any modern company’s marketing strategy. However, as each platform handles content a little differently, it can be difficult to come up with a consistent strategy for multiple platforms. To find out how to make sure your message carries through, we asked the experts of Young Entrepreneur Council to weigh in on the following question:
As more women around the world become entrepreneurs, social media is playing an important role in their business.
The research and the report are part of Facebook’s celebration of IWD and Women’s History Month in March. International Women’s Day (IWD) falls on March 8 every year to celebrate the accomplishments and challenges women face.
In the US, 3 in 4 women business owners on Facebook said social media is helpful to their business. Globally the number jumps to 81% of women, or more than 4 in 5.
The impact of social media in marketing has changed the way brands interact with their audience. The automotive industry, which spends hundreds of millions of dollars in advertising every year, now counts social media as one of its marketing channels.
According to BrandTotal’s report, titled, “Ad Strategy Snapshot: How Auto Brands Use Paid Social,” Facebook is the clear leader. Instagram is second and YouTube is a close third.
Marketing jargon is a language of its own. The acronyms we use every day are a quick way for us to refer to a tool, a measurement, a marketing method and so forth. It's important to know what all of these terms mean so you can converse with your team easily and utilize these marketing practices regularly.
We have gone ahead and defined a few of the most regularly used digital marketing acronyms in the infographic below. Here's a refresher for the well-versed marketers and a great share to send to anyone new to the field.
Social media marketing is a great way to help launch your startup. It’s cheap and effective -- if you have a strategy.
Where do you start? How do you attract customers through platforms like Twitter, Instagram, etc.? This guide will help you answer these questions and more.
Looking for simple ways to improve your social media marketing? Want to spend less time doing your every-day social media tasks to free up time for creating better content?
Make a Website Hub put together their time-saving shortcuts in this infographic.
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?
The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on social media usage and behavior. The study surveyed more than 4,800 marketers with the goal of understanding how they’re using social media to grow and promote their businesses.
Motion graphics, animated visuals - whatever you call them, images that are brought to life with movement are a proven way of capturing attention on social media.
With 65% of people being visual learners, and 90% of the information transmitted to our brains being visual, motion graphics are a sure-fire way of connecting with your audience.
Determining the right social media platform/s that a business should maintain a presence on is often tougher than it sounds.
That can be even more difficult for boutique businesses, like dress shops or bakeries, since many are operating on limited budget and bandwidth. There’s a general understanding that boutiques should have some sort of presence on certain social platforms, however the platforms you use also need to be able to provide a measured, long-term return on investment to justify any such effort.
Are you trying to decide which social media platforms are right for your business? Want to know where to dedicate your social media marketing budget?
The team from Sprout Social share the stats you need to know in this infographic.
According to research from Hubspot, when salespeople adopt social selling at an organization, the win rate, and deal size, rises by 5% and 35% respectively.
A recent B2B buyer survey showed that most senior executives are using social media for business purposes - in fact, the survey found that 83% of executives who choose a vendor on behalf of their company, use social media in their decision-making, and 92% of that segment said that social media influenced a purchasing decision within the previous year.
Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance?
The team from Web Strategy Plus share their key social media marketing tips in this infographic.
The ever-changing social platform algorithms make it increasingly harder to generate engagement with your social media posts. By applying some simple writing tips, however, you can make your message more appealing to more people.
If you invest time, effort and money into posting on social media, I'm sure you want to get a good return on your investment. That return should see you meeting, or exceeding, the goals you've identified for each platform - but if you post without a social media strategy, which outlines how each platform will help you accomplish your business goals, many of your efforts will be wasted.
Lead generation is one of the hardest, and most important, marketing goals, in any medium.
In 2018, 61% of marketers said that generating leads remains their top challenge, with traditional online and offline methods of lead gen often falling short. Cold calling has been dead for a while, search engine marketing is often too expensive for anyone but large brands, and most forms of online advertising are seemingly becoming less and less effective.
Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested?
Digital strategist and advisor Angie Gensler shares some of her top social media post ideas to try in this infographic.
It's a simple, but effective listing, which may be just what you need to get your social content flow on track.
Video marketing is huge, and YouTube is the online home of video content. With more than 1.8 billion active users, YouTube remains the leader of the pack, despite rising challenges from Facebook and Instagram (particularly via Stories).
And if you're looking to utilize video within your digital marketing efforts, YouTube needs to be at least on your radar - but how can you ensure that you're making the most of your YouTube efforts, and establishing an effective brand identity and strategy for the platform?
Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?
You’ll find a 12-step guide to achieving success on social media in this infographic.
Here’s a quick summary of the steps:
Even if you're constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts - which you really need to know in order to align your strategy accordingly.
Being aware of user habits, and broader marketing shifts, can help you develop a more effective, responsive social media marketing approach, and ensure that you derive the best value from your investment of time and ad spend.
If you're finding that too few of the right people are looking at your LinkedIn profile or posts, it's time to take measures to increase your visibility on the platform.
Although your best results for generating new leads and prospects will come from active prospecting (social selling), you do want to ensure that your profile is optimized. An optimized profile makes it easy for those looking for your product or service to find you.
It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV.
But it was there - LinkedIn has been around for 16 years, and the platform's ad options were launched only two years later. That means that LinkedIn has been in the social ads game for a very long time, enough time to learn a thing or two about what works.
Are you considering investing in influencer marketing this year? Need to brush up on your background knowledge before working with your first influencer?
The below infographic from Visme provides some key insights into the state of influencer marketing, including rising trends of note, which may help guide your process.
There are various elements to consider - check out the full infographic below.
Social media is an incredible tool for those people that want to advance their careers. These platforms can help grow businesses as well or can hurt the reputation of a business if the account is managed poorly. For those people thinking that surfing Facebook at work is going to help them get a huge promotion is most likely wrong. Taking a proactive approach about using social media as a tool to improve your career prospects is imperative. The following are different ways that social media can help improve your career when utilized appropriately.
Social media is constantly changing so you need to be aware of all the trends that work right now so you can be as effective as possible as you service your clients. Make sure that you constantly review the social media marketing strategy you use so that proper results can be gained. The trends below are very effective at the moment.
With more and more people joining social media, marketing & being relevant to each social media platform has become crucial. Managing social media demands considerable expertise and plenty of time. And this requires resources, primarily in the form of a social media expert. Although you may have successfully promoted your firm in its early stages, this work gets much more difficult as a company grows.
If your posts aren’t getting the attention you desire, it might be that you’re not posting content that engages your audience. Social media writing is a skill that takes time and practice to perfect.
The good news is, social media platforms are a great place to practice and hone your skills. You can transform your page from a snoozefest to a trending topic in no time at all.
Within the past year, global social media users grew from 288 million to 3.48 billion, which means that nearly half (45 percent) of the world’s population is now active on social media. As people continue to flock to these platforms to experience and share their favorite content, brands need to to find and connect with their audiences effectively, otherwise, they risk being lost in the shuffle.
Read on for five winning tips to make your brand stand out on social media.