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If you want to lead your company to success and growth, SEO is a good path to follow. However, you need to understand that optimization is a process, one that requires professional assistance. And this is where most business owners come across a fundamental question on how to move forward? Hiring an SEO agency vs. an in-house SEO team – which is the winning solution? Digital Dot offers you a detailed analysis of this topic, complete with a list of pros and cons, to help make your decision easier.
As artificial intelligence affects the SEO world more and more thoroughly, it will take a lot more effort to adjust to the new trends. Now, while the trends tend to change not each year but on a monthly or even daily basis, those changes are not always that significant.
Whether you are new to social media or already manage multiple accounts and pages, you need to make sure you have a clear strategy for both your posting and social media marketing activities. Without a clear social media strategy, you risk advertising to the wrong target audience and/or posting content that doesn’t match your brand and company values. Either one of these scenarios can lead to losing online traffic and weakening your brand development plan. Your best course of action to reach the right audiences and avoid losing brand awareness is to create a unique plan for the social media presence of your business.
Holidays come all year long and they carry great potential for growing your business and income. However, tapping into the full potential of such events through your marketing efforts requires experience and skill. Otherwise, you might find yourself in a situation where you lose out on conversions and sales to your competition. Here at Digital Dot, we understand just how important it is to take advantage of any opportunity that presents itself. And that is why holiday marketing strategies need to be prepared with care and devotion to each detail. To help you do that, we’ve come up with a list of do’s and don’ts when it comes to marketing your business during the holidays.
Whether we’re discussing a B2C or B2B type of business, a strong social media presence can help build brand awareness for any company. Not only that but it can also boost revenue by allowing businesses to directly gather high-quality leads and establish long-term relationships with their target audience. However, with so many social networks and advertising options out there, creating the best social media plan can often seem easier said than done. In order to avoid wasting money and time, business owners need to examine, evaluate and choose between the many social media strategies for getting high-quality leads.
Most companies that work toward positioning themselves online come across the same issue – lack of resources and knowledge to start with. And with digital marketing, time works like currency – you need to maintain efficiency in all your efforts. That is the only way to make them worth the investments you make. In our experience, email marketing can be among the most impactful tools for online promotion, especially for B2B businesses. It is one of the better paths a company can take to become the #1 brand in its industry, and the reasons are simple:
Although the process of mobile surpassing desktop in terms of web-related usage and activities has been a gradual one, it has nevertheless become an unstoppable shift. A significant tendency such as this one was bound to lead to certain changes in the way websites are optimized for browsing. And this is exactly what Google decided to do several years ago. In order to give websites an opportunity to evolve along with the ongoing changes and trends, Google created the AMP (Accelerated Mobile Pages) Project.
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage and convert them. For those entrepreneurs that opened up their small businesses 15+ years ago, the solutions were simple enough – focus all efforts on traditional marketing channels. Printing ads, running commercials, handing out business cards and promotional pamphlets. We still see companies doing that. However, starting that small business on the right track is no longer as simple as it once used to be. And yet, there is a much more efficient way to do it – through the implementation of professional digital marketing solutions.