Whether we’re discussing a B2C or B2B type of business, a strong social media presence can help build brand awareness for any company. Not only that but it can also boost revenue by allowing businesses to directly gather high-quality leads and establish long-term relationships with their target audience. However, with so many social networks and advertising options out there, creating the best social media plan can often seem easier said than done. In order to avoid wasting money and time, business owners need to examine, evaluate and choose between the many social media strategies for getting high-quality leads.