Digital Dot

If you want to lead your company to success and growth, SEO is a good path to follow. However, you need to understand that optimization is a process, one that requires professional assistance. And this is where most business owners come across a fundamental question on how to move forward? Hiring an SEO agency vs. an in-house SEO team – which is the winning solution? Digital Dot offers you a detailed analysis of this topic, complete with a list of pros and cons, to help make your decision easier.

As artificial intelligence affects the SEO world more and more thoroughly, it will take a lot more effort to adjust to the new trends. Now, while the trends tend to change not each year but on a monthly or even daily basis, those changes are not always that significant.

Whether you are new to social media or already manage multiple accounts and pages, you need to make sure you have a clear strategy for both your posting and social media marketing activities. Without a clear social media strategy, you risk advertising to the wrong target audience and/or posting content that doesn’t match your brand and company values. Either one of these scenarios can lead to losing online traffic and weakening your brand development plan. Your best course of action to reach the right audiences and avoid losing brand awareness is to create a unique plan for the social media presence of your business.

Holidays come all year long and they carry great potential for growing your business and income. However, tapping into the full potential of such events through your marketing efforts requires experience and skill. Otherwise, you might find yourself in a situation where you lose out on conversions and sales to your competition. Here at Digital Dot, we understand just how important it is to take advantage of any opportunity that presents itself. And that is why holiday marketing strategies need to be prepared with care and devotion to each detail. To help you do that, we’ve come up with a list of do’s and don’ts when it comes to marketing your business during the holidays.

Whether we’re discussing a B2C or B2B type of business, a strong social media presence can help build brand awareness for any company. Not only that but it can also boost revenue by allowing businesses to directly gather high-quality leads and establish long-term relationships with their target audience. However, with so many social networks and advertising options out there, creating the best social media plan can often seem easier said than done. In order to avoid wasting money and time, business owners need to examine, evaluate and choose between the many social media strategies for getting high-quality leads.