Holidays come all year long and they carry great potential for growing your business and income. However, tapping into the full potential of such events through your marketing efforts requires experience and skill. Otherwise, you might find yourself in a situation where you lose out on conversions and sales to your competition. Here at Digital Dot, we understand just how important it is to take advantage of any opportunity that presents itself. And that is why holiday marketing strategies need to be prepared with care and devotion to each detail. To help you do that, we’ve come up with a list of do’s and don’ts when it comes to marketing your business during the holidays.