Although the process of mobile surpassing desktop in terms of web-related usage and activities has been a gradual one, it has nevertheless become an unstoppable shift. A significant tendency such as this one was bound to lead to certain changes in the way websites are optimized for browsing. And this is exactly what Google decided to do several years ago. In order to give websites an opportunity to evolve along with the ongoing changes and trends, Google created the AMP (Accelerated Mobile Pages) Project.