Whether you are new to social media or already manage multiple accounts and pages, you need to make sure you have a clear strategy for both your posting and social media marketing activities. Without a clear social media strategy, you risk advertising to the wrong target audience and/or posting content that doesn’t match your brand and company values. Either one of these scenarios can lead to losing online traffic and weakening your brand development plan. Your best course of action to reach the right audiences and avoid losing brand awareness is to create a unique plan for the social media presence of your business.