Most companies that work toward positioning themselves online come across the same issue – lack of resources and knowledge to start with. And with digital marketing, time works like currency – you need to maintain efficiency in all your efforts. That is the only way to make them worth the investments you make. In our experience, email marketing can be among the most impactful tools for online promotion, especially for B2B businesses. It is one of the better paths a company can take to become the #1 brand in its industry, and the reasons are simple: