Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year.
Publish Date | 12 Aug 2019
5 Essential Questions to Ask Before Running a Facebook Ad Campaign
When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Companies looking to advertise on social media, however, should not just look at platform growth as the only determining factor of where to spend advertising dollars. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook.
In this blog post, we will be discussing 5 questions that need to be asked before diving headfirst into a Facebook Advertising campaign.
Publish Date | 12 Aug 2019
B2B Link Building Strategies That Really Work
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured.
Publish Date | 12 Aug 2019
10 Tips To Successfully Manage Your Company Page On LinkedIn
LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.
If you haven’t had a chance to catch up on the update, or you’ve perhaps been neglecting your LinkedIn Pages while you were pursuing other things, this article can give you a quick brush up.
We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business.
Publish Date | 12 Aug 2019
6 B2B Digital Marketing Strategies Marketers Need to Try in 2019
When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.
Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience.
Publish Date | 12 Aug 2019
B2B Video Marketing Trends Shaping Social Media
It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness, while 78% believe that video engagement helps them attain higher quality leads.
With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.
One of the hottest topics at this years Social Media Marketing World, one of the world’s largest social media conferences, was, you guessed it — video. It became apparent that both B2B and B2C companies, owners, CEO’s, social media managers, and digital marketers are actively talking about new and innovative ways to implement video into their digital marketing strategies.
Publish Date | 12 Aug 2019
5 Content Marketing Objectives That Lead to Success
Beginning a content marketing strategy is simple. In theory, all you need is an idea, a platform or CMS, and a “publish” button. However, driving real ROI (and proving it) can be tough. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation.
This is where content marketing objectives come into play.
Publish Date | 12 Aug 2019
How B2B Buyer Personas Influence Online Marketing Campaigns
The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.
Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.
B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives.
Publish Date | 12 Aug 2019
5 Essential Daily SEO Tasks for B2B Marketing in 2019
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.
For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track. More so, it helps to ensure my clients’ sites are performing at their best.
Publish Date | 27 May 2019
How to Improve B2B Lead Quality with SEO and PPC
PPC and SEO both have their strengths and weaknesses, and you can use them independently. But when you combine them, they’re far more effective. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.
Publish Date | 27 May 2019
5 Tips to Easily Develop Your B2B Buyer Persona
As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.
Publish Date | 27 May 2019
10 Must Try Tactics for B2B Blog Optimization
You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically.
It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail? Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.
Publish Date | 27 May 2019
5 SEO Tactics to Get the Right Leads in the Door
Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”
It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert.