The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured.