When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Companies looking to advertise on social media, however, should not just look at platform growth as the only determining factor of where to spend advertising dollars. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook.
In this blog post, we will be discussing 5 questions that need to be asked before diving headfirst into a Facebook Advertising campaign.