Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”
It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert.