It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness, while 78% believe that video engagement helps them attain higher quality leads.
With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.
One of the hottest topics at this years Social Media Marketing World, one of the world’s largest social media conferences, was, you guessed it — video. It became apparent that both B2B and B2C companies, owners, CEO’s, social media managers, and digital marketers are actively talking about new and innovative ways to implement video into their digital marketing strategies.