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In the current marketplace, customers have many different choices concerning the ways they communicate with businesses; of which live chat and conversational bots are becoming increasingly popular. They offer support, recommend products, connect you to relevant employees and answer frequently asked questions immediately, saving the customer time and effort. As opposed to having to wait on the phone, send emails, or take hours filling out forms, consumers can now engage with businesses through messaging channels that feel more natural and efficient.
While still a relatively recent concept, conversational marketing is a quicker way to move buyers through your marketing and sales funnels. It builds relationships, fosters trust and creates authentic experiences with customers. So, just what is conversational marketing, and how can you implement it successfully?
First things first: why do a social media audit? Well, audits are traditionally used to show whether or not a business’ processes, systems and products are effective, efficient, and of quality. An audit helps businesses evaluate and understand various aspects of their operation and uncovers the points where the brand can improve.
In today’s digital age, that same examination and analysis can be applied to new aspects of business. Case in point, social media. Social media audits are important for brands because they show what the company is doing well, what the company could be doing better, and how the company can take steps to enhance its performance. In this post, we’ll go over all the things you need to add to your social media audit checklist to increase conversions and drive business.
It’s incredibly important to protect your data, but it’s not as easy as just slapping a sticky note over the camera on your laptop! It’s no lie that the time we’re living in will go down in history as a complete digital transformation phase. Cyber security in the age of digital transformation is something that, if not closely monitored, has the ability to ruin your life or business. Heck, you may even know people who keep their social security number and credit card number saved on their phone! Total red flag for security.
Sitecore 9 Marketing Automation is the newest version of Sitecore that enables marketers to create personalized automated campaigns. Through these new capabilities, marketers can create custom campaigns that are activated by particular user circumstances. How Sitecore Marketing Automation works is as follows: users agree to a set of rules and conditions (as provided by Sitecore), which then allows Sitecore analytics to track online activity as a basis for marketers to produce campaigns tailored to their web surfing behavior. Using your contact list, you can initiate marketing actions based on a number of different categories like demographics, list membership, or goal triggers.
With this blog post, we’re going to go more in depth as to how Sitecore 9 Marketing Automation works and how to create a Sitecore 9 Marketing Automation campaign for your enterprise business.
As a digital marketing agency that specializes in all things digital, we at Aumcore understand that the industry is ALWAYS changing. After all, we're known as a top digital agency in the realm of marketing trends that knows they come and go like a revolving door of, well, trends. Whether it’s an advancement that’s turning the marketing world on its head, or a changing search algorithm that’s messing up many marketers’ well-planned strategies, digital marketing is downright tumultuous.
Thankfully, there are a couple of things we can do to make everything much easier: go over digital marketing facts and stats so we can know what’s to come. In other words, instead of relying on guesswork to plan our strategies, we should be looking at concrete facts and data-backed predictions that make everything much clearer. For today, we’re going to be looking at digital marketing statistics and trends of 2019 so we can determine which 2020 marketing trends and data we should focus on.
In a time when artificial intelligent platforms can help Registered Nurses manage their admin work and robots can help perform surgery, it’s safe to say that the entire healthcare industry is undergoing a technological and digital revolution. From complex procedures to basic bedside practices, the industry is currently getting a much needed facelift. Among these new developments in healthcare is digital marketing!
While this progress is exciting and most welcome, there are certain limitations that healthcare marketers need to keep in mind when creating campaigns. For example, healthcare is a rigorously monitored industry (you’re quite literally dealing with life and death here) with HIPAA and FDA regulations that MUST be observed. This blog post will help you navigate through 10 effective digital marketing strategies for healthcare brands and show you why digital marketing is important in healthcare.
Twitter revealed its daily active user count for the first time in February, announcing the site has 126 million daily active users. Although Twitter’s numbers seem pale in comparison to that of Facebook (1.58 billion daily active users as of Q2 2019), Instagram (500 million), and even Snapchat (190 million), this social platform still has a considerable user base. Each social platform has its own intrigue, and Twitter’s appeal lies in the platform’s transient nature.
The difference between business-to-consumer (B2C) and direct-to-consumer (D2C) is the middle man. B2C sales generally require a retailer to distribute products and goods from manufacturers to consumers, whereas in D2C the retailer is taken out of the equation. So, why do manufacturers sell directly to consumers? With D2C, brands are able to take the reigns and have full control over their sales tactics, customer service, marketing, and messaging. Brands born and bred in the digital age understand that users expect everything to be instantaneous. With D2C, brands can streamline the sales process by cutting out the middleman and directly interact with their target audience. In this blog post we’ll explore why direct to consumer is becoming an important retail channel and how your manufacturing brand can shift to D2C.
The first time augmented reality really broke into mainstream media was back in the summer of 2016 when Niantic released it’s hit app, Pokemon Go. The app sent people all over the world into a “catch ‘em all” frenzy. Users hit the streets choosing teams to catch Pokemon in parks, at local landmarks, and even in their own offices. The app was praised for its unique AR feature that allows Pokemon to appear in a user’s reality. With so much global attention and a huge fan-base, advertisers were quickly looking to see how they could also get a slice of the pie.
As of this year, there are over 247 million social media users in the United States and 3.5 billion social media users worldwide. Despite many naysayers, social media continues to grow, and according to Globalwebindex, each person spends an average of 2 hours and 22 minutes on social platforms or messaging sites daily. With so many people spending time in one place, it should come as no surprise that where there are users, there are advertisers! Social media marketing has taken on many different forms over the years. This practice changes and adapts to social media as social sites continue to build, grow, and expand to meet the ever-changing demands of their users.
Well, we’re about halfway through 2018 and things seem to be progressing as usual: trends coming and going, Snapchat revamping their look yet again, and posts about using SEO to drive traffic are as bland as ever. Don’t get me wrong, these posts are absolutely vital because there are still organizations out there doing next to nothing to increase their traffic, but it seems like going through these posts is akin to reading a textbook from high school.
Today, we’re going to do things differently because the same old, same old can get pretty old (who could have seen that coming, right?). That is to say that instead of writing about diving traffic to your website, we’re going to do that, but with a more informal twist. This is a conversation, after all. Shouldn’t we kick back and speak like friends?