Sitecore 9 Marketing Automation is the newest version of Sitecore that enables marketers to create personalized automated campaigns. Through these new capabilities, marketers can create custom campaigns that are activated by particular user circumstances. How Sitecore Marketing Automation works is as follows: users agree to a set of rules and conditions (as provided by Sitecore), which then allows Sitecore analytics to track online activity as a basis for marketers to produce campaigns tailored to their web surfing behavior. Using your contact list, you can initiate marketing actions based on a number of different categories like demographics, list membership, or goal triggers.
With this blog post, we’re going to go more in depth as to how Sitecore 9 Marketing Automation works and how to create a Sitecore 9 Marketing Automation campaign for your enterprise business.