In a time when artificial intelligent platforms can help Registered Nurses manage their admin work and robots can help perform surgery, it’s safe to say that the entire healthcare industry is undergoing a technological and digital revolution. From complex procedures to basic bedside practices, the industry is currently getting a much needed facelift. Among these new developments in healthcare is digital marketing!
While this progress is exciting and most welcome, there are certain limitations that healthcare marketers need to keep in mind when creating campaigns. For example, healthcare is a rigorously monitored industry (you’re quite literally dealing with life and death here) with HIPAA and FDA regulations that MUST be observed. This blog post will help you navigate through 10 effective digital marketing strategies for healthcare brands and show you why digital marketing is important in healthcare.