First things first: why do a social media audit? Well, audits are traditionally used to show whether or not a business’ processes, systems and products are effective, efficient, and of quality. An audit helps businesses evaluate and understand various aspects of their operation and uncovers the points where the brand can improve.
In today’s digital age, that same examination and analysis can be applied to new aspects of business. Case in point, social media. Social media audits are important for brands because they show what the company is doing well, what the company could be doing better, and how the company can take steps to enhance its performance. In this post, we’ll go over all the things you need to add to your social media audit checklist to increase conversions and drive business.