The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well designed PPC landing page – it was particularly effective to have a video animation of people sky diving on the landing page, to induce a sense of excitement with the web user.
One area that will always be demand is with hotels, especially in London. Looking into this industry, here is an analysis of a PPC campaign from Trivago.