The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you would expect from Google, both the search advert and landing page were extremely well designed, resulting in a very slick PPC campaign that would achieve very good results. The only area of improvement was to have the click through button on the landing page to be sticky, so it was possible for the conversion to take place no matter where on the page the web user had scrolled to.
In this article, the topic of conversation is of tea. With this, here is an analysis of a PPC campaign from The Tea and Biscuit Club.