By default, PPC campaigns run in Google AdWords have automated ad extensions enabled. These are ad extensions that automatically appear, depending on a multitude of factors, to improve the performance of your search advert. The content of the ad extensions is automatically determined, based on your ad copy, landing page and other content areas to improve results.
However, should you allow this to happen by default? Itβs an interesting topic to look into, allowing Google to use some of its magic to improving things for you. With this, here are some of the main pros and cons to using automated ad extensions in your PPC campaign.