Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one such aspect of digital marketing. It is considered to be one of the fastest ways marketers and business enthusiasts use online media and traditional tools for generation cash quickly online. Pay Per Click promotions are used by various search engines where payment is received by the owner of the website or blog by the advertiser for every click made. When users come on a website or a blog and clicks on any advertisement displayed on them the user is directed to the web page. PPC based campaign management hence is an integral way of generating money online for entrepreneurs. However, the entire campaigns are required to be planned in a way that it is appropriate for the specific business. Let us explore the subject further.