The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Tea and Biscuit Club, who had a pretty poor PPC campaign on the whole. The search advert was not ranking high in paid search results and lacked key qualities to a successful search advert. Moving to the landing page, this was a broken link, resulting in all the paid traffic going to waste.
A technology that is coming to place now, with much excitement, is 5G: with the plan to dramatically improve internet speeds for mobile devices. Looking into this, here is an analysis of a PPC campaign from EE.