Being a paid media professional, whether you’re in-house or with an agency, has its own set of challenges. Digital advertising is constantly changing, and 2018 was no exception as we saw the popularity of Amazon ad offerings skyrocket, major changes to Google’s offering, Facebook platform issues and updates, and much more.
Hanapin Marketing’s annual State of PPC Report provides countless insights for digital media marketers, including what to expect for the coming year. The report is based on the feedback of over 400 marketers, including influencers and decision makers from brands and digital marketing agencies.