People think of SEO and PPC as two different beasts. They don’t realize the benefit your PPC campaigns can have on your SEO strategy.
Your business can utilize your Google Ads data to bolster your search engine optimization by taking the following steps:
Analyze your search terms report with Google Ads
Find queries within your search terms report that drives conversions
Find search terms that the business owner or marketer deems relevant (even if they don’t drive conversions)
Implement search terms on your website on relevant pages