For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising.
And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC account (or multiple accounts) can be difficult. So it may be necessary to outsource some, or all, of this workload.
The challenge now is to find the right PPC software or management company. The purpose of this article will be to help you identify the needs of your business and what to look for in companies or software that best fits those needs.