SocialSEO

A Facebook Lookalike Audience is a way to reach new people who are most likely to be interested in your products or service. Facebook Lookalike Audiences are effective because they are created using your existing customer’s data. Facebook is able to identify the common qualities of people who are similar to your existing customers and create an entirely new audience for you to target.

Do you offer a product or service that helps people? If so, then now is the most critical time in recent history to be advertising your products or services to business owners who need your help. First responders are trained to run toward danger, not away from it, in order to help those who are in peril. Their goal is to help prevent others from being hurt in dangerous situations. These are the scenarios in which first responders are needed most.

At the moment, the COVID19 virus is putting a lot of people and businesses in dangerous situations. Many will be hit hard financially through a loss of business that is not their fault but regardless of that fact, cannot be avoided. If your product or service can help these business owners avoid a dangerous situation – like potentially closing their doors – it is your duty to make sure they are aware of what you have to offer. If you don’t, you could be withholding the help that could make the difference between life and death for that business. In these situations, you need to consider your product or service as lifesaving as that of a first responder.

If you use your YouTube channel to inform potential customers or engage them with your brand, you know how important it is to increase YouTube views and CTR. Unique visitors who are viewing your content ultimately boost your valuable Click-Through Rate (CTR), where a subsection of viewers click on a link to move to your brand’s website and potentially purchase your products and services. CTR matters because it also increases your quality score!

Once you’ve committed to a video marketing strategy, how do you make sure that the CTR is high and grows over time? Here are some of the most valuable ways that an expert video marketer will use to increase engagement on your YouTube content:

Do you have a content marketing in place? Are you struggling to gain any traction on the search engine results page, no matter how many “best practices” you put into action? If so, you might be making one of these content marketing mistakes. Despite what you may be led to believe, content marketing is far from easy, even for the most experienced content marketer. Are you guilty of these SEO content mistakes?

Let’s do an experiment. Hop over to Google (don’t worry, we’ll wait here). Type in the term “Michael Jordan.” What do you get? Chances are the first thing you saw was a row of basketball players who are related to your search. Okay — you skimmed over that. But then there’s the Wikipedia blurb on the right. Okay, keep scrolling. “People also ask,” “Top Stories,” “Videos.” Whew! Where are the search engine ranking results? Welcome to the non-linear search page. Gone are the days where all you had to worry about was landing at the top of the search engine results page. Today, it’s tricky to even find the top of the SERP.