If you use your YouTube channel to inform potential customers or engage them with your brand, you know how important it is to increase YouTube views and CTR. Unique visitors who are viewing your content ultimately boost your valuable Click-Through Rate (CTR), where a subsection of viewers click on a link to move to your brand’s website and potentially purchase your products and services. CTR matters because it also increases your quality score!
Once you’ve committed to a video marketing strategy, how do you make sure that the CTR is high and grows over time? Here are some of the most valuable ways that an expert video marketer will use to increase engagement on your YouTube content: