Do you offer a product or service that helps people? If so, then now is the most critical time in recent history to be advertising your products or services to business owners who need your help. First responders are trained to run toward danger, not away from it, in order to help those who are in peril. Their goal is to help prevent others from being hurt in dangerous situations. These are the scenarios in which first responders are needed most.
At the moment, the COVID19 virus is putting a lot of people and businesses in dangerous situations. Many will be hit hard financially through a loss of business that is not their fault but regardless of that fact, cannot be avoided. If your product or service can help these business owners avoid a dangerous situation – like potentially closing their doors – it is your duty to make sure they are aware of what you have to offer. If you don’t, you could be withholding the help that could make the difference between life and death for that business. In these situations, you need to consider your product or service as lifesaving as that of a first responder.