Let’s do an experiment. Hop over to Google (don’t worry, we’ll wait here). Type in the term “Michael Jordan.” What do you get? Chances are the first thing you saw was a row of basketball players who are related to your search. Okay — you skimmed over that. But then there’s the Wikipedia blurb on the right. Okay, keep scrolling. “People also ask,” “Top Stories,” “Videos.” Whew! Where are the search engine ranking results? Welcome to the non-linear search page. Gone are the days where all you had to worry about was landing at the top of the search engine results page. Today, it’s tricky to even find the top of the SERP.