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Marketing for assisted living facilities does not come without its challenges. One of the main obstacles is the growth of competition. Waiting lists are a thing of the past, not only because more facilities are available, but also because communities are striving to develop new strategies to find candidates for their homes. So how can you make your assisted living facility stand out above the rest? The best way to do it is by maximizing your online presence. Here are six tips for improving your assisted living marketing online:
Did you hear the news? Google just released its very own “Site Kit” for WordPress websites. This is huge!
For years, webmasters and site owners alike had to have multiple tabs open to publish WordPress pages and posts (Tab #1), force search engine crawls via Google Search Console (tab #2), and look at Google Analytics data to look at statistical data points (tab #3). The list of tabs goes on, but it appears the new Google Site Kit just changed the game.
If you thought the time you spend in your WordPress admin dashboard was already at its peak, you would be wrong. You’re going to be spending more time…but you’ll like hearing why below!
Social Media Marketing is an important and often overlooked component of marketing strategies for both new and well-established senior living communities. In this article, we’ll share 3 reasons why your senior living marketing team should consider how social media marketing can help increase occupancy.
Today’s seniors are learning to embrace technology and seek information and resources from the internet. Whether they use a personal computer, tablet, or even a smartphone, seniors value clear web design that provides easy access to information from the first glance and is scalable on any device.
When done right, senior living community websites can be a great tool for seniors and family members who help make life decisions for their loved ones. Here are five ways to make your retirement community website a helpful resource and a positive experience for a wide range of seniors.
For years, Google has had a very simplistic image search layout and functionality and that hasn’t really changed much. However, it appears Google is changing things up in the past few days with what appears to be a massive rollout to web users across the globe.
Let’s take a look at the changes.
The screen below shows an image search for “acura nsx”. This is the same basic layout of related image search suggestions at the top followed by relevant images below:
If your website isn’t generating as many leads as you would like, engaging content may be the key ingredient you’re missing. However, driving website engagement can be tricky in the senior living industry.
With that said, there are concrete steps you can take to encourage users to interact with your site. For example, featuring content that keeps visitors on your pages and considering how to make your website fast and responsive can help.
This article will discuss the importance of having an engaging website if you want to attract business to your senior living website. We’ll then provide some tips on how to hold your visitors’ attention. Let’s get started!
With an increasing number of seniors becoming active online, it’s more important than ever to develop an internet marketing strategy for your senior living center’s website. However, it’s not always easy to know where to start or what really works for your target audience.
The good news is that there are several actionable ways you can improve Search Engine Optimization (SEO) for your senior living website. Simple techniques such as using the right keywords, Pay-Per-Click (PPC) advertising, and claiming your Google My Business profile can go a long way towards reaching your target market.
In this article, we’ll discuss the importance of SEO for your senior living website. Then we’ll provide some tips for improving it. Let’s get to work!
Social media marketing can be a huge boon to your bottom line, but only if you know how to build the right audience. You can have thousands of likes and follows, but they’ll do you no good if you’re not targeting consumers who are interested in and likely to purchase your products.
In short, memes might get exponential social engagement, but untargeted content just builds an audience in the void. Here are five tips for capturing the attention of and building social media relationships with the right audience.
Senior living communities likely know they need a web presence, but it’s tempting to throw up a quick, rough concept with your contact information and call it a day.
Some senior living communities may even make the mistake of thinking that older populations won’t start online when they search for a retirement community, but that’s not true. Plus, many younger family members help older individuals research senior living communities before a final decision is made.
These days, marketing your brand on social media is a must. With so many platforms available, however, it can be difficult to choose which social networks to focus on. The last thing you want is to waste time on ineffective campaigns.
Fortunately, by applying a few simple guidelines, you can determine which social media platforms will give you the most bang for your buck. To get on the right track, all you need to do is consider your target audience, your products or services, and your campaign’s goals.
Omnichannel marketing was one of 2018’s key buzzwords in the marketing world, and 2019 should prove no different. In an age where new channels are being created every day, it’s no wonder why consumers are drawn to a seamless customer experience when engaging with a brand.