Social media marketing can be a huge boon to your bottom line, but only if you know how to build the right audience. You can have thousands of likes and follows, but they’ll do you no good if you’re not targeting consumers who are interested in and likely to purchase your products.
In short, memes might get exponential social engagement, but untargeted content just builds an audience in the void. Here are five tips for capturing the attention of and building social media relationships with the right audience.