These days, marketing your brand on social media is a must. With so many platforms available, however, it can be difficult to choose which social networks to focus on. The last thing you want is to waste time on ineffective campaigns.
Fortunately, by applying a few simple guidelines, you can determine which social media platforms will give you the most bang for your buck. To get on the right track, all you need to do is consider your target audience, your products or services, and your campaign’s goals.