With an increasing number of seniors becoming active online, it’s more important than ever to develop an internet marketing strategy for your senior living center’s website. However, it’s not always easy to know where to start or what really works for your target audience.
The good news is that there are several actionable ways you can improve Search Engine Optimization (SEO) for your senior living website. Simple techniques such as using the right keywords, Pay-Per-Click (PPC) advertising, and claiming your Google My Business profile can go a long way towards reaching your target market.
In this article, we’ll discuss the importance of SEO for your senior living website. Then we’ll provide some tips for improving it. Let’s get to work!