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Right now more than 5.1 billion people all over the world are using mobile phones in one way or another. The mobile technology is taking long strides. But there are many other spheres of technology that are developing with great speed and all these technologies are leaving a strong mark on mobile phone technology. This is why, the ancillary technologies are shaping up not just the process of mobile app development, but also how consumers interact with their individual mobile apps.

How is mobile app development going to change in 2020? What are the trends? Why do we need to keep a finger on the pulse of these trends? If you want to work with technology, you need to know about technology. You need to know where the technology is heading.

Within the last 2-3 years, the usage of mobiles has increased exponentially and has already surpassed the number of users using Desktop. If you aren’t catering to mobile users, then you are losing out on a lot of potential customers and thousands of dollars in revenue. To fulfill this need, businesses have started developing mobile apps that belong to different categories, cater to various needs, and offer diverse functionalities. In this article, we are going to discuss the various strategies related to mobile app marketing and the benefits of push notifications.

Most of the wealthiest people do agree that your business is going to vanish soon if it is not ruling the world of smartphones. It is a powerful statement. The companies today require a serious online presence, and for that, they need to reach more and more mobile phones. If you are not hustling in the digital world, you are missing an excellent opportunity to beat your business rivals. As most of the businesses are shifting towards mobile phones, so, IT companies today are very well focused on enterprise app development to provide advanced services and solutions for their clients.

Many people cannot make do without having a social media app to rely on for their daily social networking needs and, arguably, entertainment as well. It helps you keep tabs of practically your entire social circle. Of course, this is assuming it is built similar to well-known platforms like Facebook and Instagram.

The same can be said for Twitter, where thousands to hundreds of thousands of people become engaged in numerous topics on a daily basis. Not even forums can achieve the velocity and level of engagement that these social media platforms provide, which only further emphasizes the value of apps centered around them.

Any seasoned SEO is quick to acknowledge the value of optimizing for more than one language. The sheer traffic volumes you can gain from worldwide traffic are just too massive for any savvy marketer to ignore. It’s not just a matter of thousands but millions. This is why this aspect of website optimization should be among the top – if not the main priorities – of many webmasters.

Offshore outsourcing is undoubtedly a strategic boom for any business. In this unstable market, you need a trust-worthy business partner to make pertinent business decisions in your absence. The Offshore development team is that business partner that you can rely on for all your strategic needs.

When you are planning to outsource, certify the country and culture of the offshore company well before finalizing anything. Check their past projects. It will give you an idea about their working style and their in-house skills.

Mobile app development is not exactly a walk in the park, especially if the app’s foundations and framework have quality written all over them. As the developer and owner, you would not want your efforts to go to waste simply because you can’t overcome one big hurdle: advertising. How else can you possibly get your app to the right audience other than other methods like App Store Optimization or social media promotion?

It goes without saying that you need to learn how to conduct mobile advertising properly if you want to set your app up for success. One of the tools that you should have at your arsenal is Google Ads, particularly their Universal App campaigns, which is one of the most overlooked ad tools in the platform until recently. But that’s certainly no longer the case as you’ll find out as we give it the spotlight in this post. It’s safe to say that it exemplifies mobile ads’ benefits to the fullest.

Are you developing your first mobile app? Thousands of emotions recoiling inside you – isn’t it? But you are tangled between the different options available in the market and not sure which is the best app development platform to work on. Don’t worry; we are here to assist and direct you towards a competent solution.

Choosing a mobile app development platform is not a simple task as there is a bunch of information revolving in the market, making it more difficult for you to pick the best one.

iOS and Android together share 97 percent of the mobile app development market; the perfect way to handle mobile app development is benefiting from both. Anyway, that is not always conceivable – imperatives like time, app development cost, and the resources available to you can keep you from producing for both platforms at the same time. Rather, you might need to consider utilizing one platform first and then present on the other app development platform sometime in the not too distant future.