Within the last 2-3 years, the usage of mobiles has increased exponentially and has already surpassed the number of users using Desktop. If you aren’t catering to mobile users, then you are losing out on a lot of potential customers and thousands of dollars in revenue. To fulfill this need, businesses have started developing mobile apps that belong to different categories, cater to various needs, and offer diverse functionalities. In this article, we are going to discuss the various strategies related to mobile app marketing and the benefits of push notifications.