Mobile app development is not exactly a walk in the park, especially if the app’s foundations and framework have quality written all over them. As the developer and owner, you would not want your efforts to go to waste simply because you can’t overcome one big hurdle: advertising. How else can you possibly get your app to the right audience other than other methods like App Store Optimization or social media promotion?
It goes without saying that you need to learn how to conduct mobile advertising properly if you want to set your app up for success. One of the tools that you should have at your arsenal is Google Ads, particularly their Universal App campaigns, which is one of the most overlooked ad tools in the platform until recently. But that’s certainly no longer the case as you’ll find out as we give it the spotlight in this post. It’s safe to say that it exemplifies mobile ads’ benefits to the fullest.