It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales.
When you create strong content and distribute it via email and social media, you have a holistic marketing strategy that can fuel your company’s bottom line.
However, creating content isn’t always easy. While a lot of marketing tasks have become easier through automation, most of content marketing is still labor-intensive. You have plan topics, create content, proof it, publish it, distribute it via email and social, and track the results.