At the beginning of a new relationship with a client, Coral Luck of Ricemedia makes sure to demonstrate the value they can offer to a client. Rather than promising them to be at the top of the first page within four months, Coral believes it’s much better to get quick wins by repurposing existing content.
When analysing a new client, Coral makes sure to look at the client’s content before they signed up and determine what content has performed well and what can be improved. As she begins to optimise the content, it can be quite difficult to stay within the client’s tone however she explains she finds it easier when given guidelines by the client.